SOURCE: BRICK BREWING CO. LIMITED

Brick Brewing Co. Limited

December 15, 2015 06:00 ET

Brick Brewing Secures Canadian Rights to LandShark & Margaritaville Brands

KITCHENER, ON--(Marketwired - December 15, 2015) -  Brick Brewing Co. Limited ("Brick" or the "Company") (TSX: BRB), Ontario's largest Canadian-owned brewery, today announced the Company has reached an agreement to secure the exclusive Canadian rights to both the LandShark and Margaritaville brands for beer, cider and malt based coolers. The agreement includes a ten year term with a further ten year renewal at Brick's option.

George Croft, Brick Brewing President and Chief Executive Officer noted, "The addition of LandShark Lager and Margaritaville coolers to our stable of brands is exciting news, both for our company and for consumers. LandShark Lager, created in collaboration with Jimmy Buffett's Margaritaville, is a gold medal winner at this year's North American Beer Awards in the tropical style lager category. The strength of these brands, both in the US and internationally, gives us a wonderful opportunity to expand their reach into Canada. This agreement fits perfectly with our strategic direction, allowing us to further utilize our leading edge manufacturing capability and available capacity, while building our branded volume business."

Douglas McCreadie, President, Global Beverage Alcohol of Margaritaville Enterprises added, "We couldn't be more pleased with our new partnership with Brick Brewing. As we look to extend the reach of LandShark and Margaritaville around the world, we look for companies who mirror our approach -- passionate about building brands, consumer focused, and outstanding operators. We feel we've found all of these in Brick Brewing."

Brick anticipates Canadian product launches under both the Landshark and Margaritaville brands in spring of 2016.

About Brick Brewing

Brick is Ontario's largest Canadian-owned brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo brand premium craft beers with other popular brands such as Laker, Red Baron, Red Cap and Formosa Springs Draft. In March 2011, Brick purchased the Canadian rights to the Seagram Coolers and now produces, sells, markets and distributes Seagram Coolers across Canada. In addition, Brick utilizes its leading edge brewing, blending and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers and ciders. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.

Forward-Looking Statements

All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

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Contact Information

  • For further information:
    George Croft
    President & Chief Executive Officer
    (519) 742-2732 ext 147
    E-mail: info@brickbeer.com