SOURCE: BRICK BREWING CO. LIMITED

Brick Brewing Co. Limited

September 23, 2015 18:00 ET

Brick Brewing Voices Support for Changes to Beer Retailing in Ontario

KITCHENER, ON--(Marketwired - September 23, 2015) - Brick Brewing Co. Limited ("Brick" or the "Company") (TSX: BRB), Ontario's largest Canadian-owned brewery, today responded to the changes to beer retailing in the province.

George Croft, President and Chief Executive Officer at Brick Brewing commented, "Today we're seeing the outcomes of the work done by the Premier's advisory council. It has taken considerable time and effort to get to this point, the challenges and complexity were considerable, but the finished product represents a step change for the craft beer industry. On behalf of our customers, employees and shareholders, I would like to extend our thanks to Mr. Clark and the council members for their efforts."

"This is a great day for beer drinkers and beer makers in Ontario. There will be more choice. More convenience. And more brewery jobs. Brick Brewing was an enthusiastic contributor to this long-awaited change that was ultimately moved forward thanks to the dedication and commitment of Ed Clark and his motivated team. We're pleased to see such important changes in our home province. In the last four years Brick has invested over $15 million in our operations, to allow us to be more competitive, to serve our customers, and to grow our business here at home in Ontario," said Croft.

"The introduction of beer to the grocery channel, increased shelf space for small craft brewers, improved governance at the Beer Store, and the overall reduction in costs for small brewers -- these are all meaningful and welcome changes for both beer drinkers and brewers. The stage is now set for continued growth for the craft beer category in the province, and we're excited about what the future holds," continued Mr. Croft.

About Brick Brewing

Brick is Ontario's largest Canadian-owned brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo brand premium craft beers with other popular brands such as Laker, Red Baron, Red Cap and Formosa Springs Draft. In March 2011, Brick purchased the Canadian rights to the Seagram Coolers and now produces, sells, markets and distributes Seagram Coolers across Canada. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.

Forward-Looking Statements

All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

Contact Information

  • For further information:
    George Croft
    President & Chief Executive Officer
    (519) 742-2732 ext. 147
    E-mail: info@brickbeer.com