SOURCE: Brickstream



October 29, 2014 06:00 ET

Brickstream Acquires NOMi to Become the Largest Player in the In-Store Analytics Space

Combined Companies to Offer the Most Comprehensive Platform for Understanding the Customer Experience

ATLANTA, GA--(Marketwired - Oct 29, 2014) - Brickstream, the in-store analytics market leader, announced today that it has acquired the fast-growing location analytics company NOMi. Together, the company now dominates the market with the largest number of global deployments, partner network, application suite, and offering of smart devices. This integrated platform provides the most complete view of the customer journey across both digital and in-store channels. Terms of the transaction were not disclosed.

"With more than 100,000 smart devices installed globally, Brickstream has a significant lead over competitors. The addition of NOMi's rich software suite will enhance and accelerate the adoption of location analytics within our customer base," said Brickstream CEO Steve Jeffery. "We were very impressed with NOMi's market traction in under 2 years; together we are now the largest player with the most complete offering for retailers."

"This deal represents the natural evolution of a tremendously successful partnership. In the past 3 months alone, NOMi and Brickstream have jointly signed and deployed 27 new clients. That number will grow exponentially thanks to Brickstream's global network of 50 channel partners covering 65 countries," said NOMi CEO Marc Ferrentino.

Brickstream and NOMi's products deliver the industry's most comprehensive platform to measure, analyze and optimize every aspect of the in-store experience in order to offer more convenience and personalized service. The combined solution enables retail decision-makers to enhance the customer experience wherever it occurs -- online and in stores.

"This acquisition is a game changer for the in-store analytics market. Brickstream's market momentum, superior solution and global scale outpaces all other players in the market. They are the one to beat," says Geoffrey Moore, author of Crossing the Chasm, The Gorilla Game, and Inside the Tornado.

About Brickstream
With headquarters in Atlanta, GA, Brickstream is a leading provider of in-store analytics. Its solutions provide retailers with the insights they need to understand multichannel shoppers, boost sales, improve store performance, and enhance the customer experience. For more information, visit Visit Brickstream at NRF Retail's Big Show Booth 4227.

About NOMi
Dedicated to helping businesses deliver the best possible experience across offline and online channels, NOMi provides comprehensive enterprise-grade analytics and proximity marketing in a single platform. Measure, analyze, and optimize marketing programs for your entire audience, from the first-time visitor to the most loyal fan. Know with certainty which investments in marketing, operations, and service attract new customers and keep them coming back. Based in New York City, the company was founded by veteran and Buddy Media executives.

For more information, visit: Follow us on Twitter at @GetNomi.

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