ATLANTA, GA--(Marketwire - Jan 14, 2013) - Brickstream, a leader in behavior intelligence solutions for environments where people shop, gather, work and play, today announced the release of QueueIQ, the next generation of the company's queue management solution. Designed to help retailers and other types of customer-centric businesses better manage wait times and improve service, QueueIQ is an integral part of Brickstream's BehaviorIQ platform and uses SeeMore three dimensional intelligent edge devices to capture accurate, real-time insights into in-store traffic and queuing behavior.
Consumers that shop online don't have to wait in line, but lines are a chief complaint when they shop in stores. Queues present a hurdle for brick and mortar stores. Brickstream QueueIQ addresses this challenge head on by tracking people as they enter, move through and exit a store, so that retailers can better understand shopping behavior the way they understand online shopping behavior. Retailers use the insights gained to keep customers happy at the register, in the aisles and on the floor. Businesses can additionally publish wait times to managers and employees in-store, on a mobile app or for consumers online, giving consumers real-time information that helps them choose when and where to shop. Brickstream QueueIQ also seamlessly integrates with workforce management software, empowering store managers to consistently deploy staff where and when they are needed, reducing the chance that customers will dump carts due to long lines or leave dissatisfied because they couldn't find a salesperson to help.
"Throughout my 30+ year career in retail, I have always been interested in technologies that can help improve customer service and loyalty," said Glenn Gibson, Vice President and Chief Information Officer for Magruder's, a Washington, D.C.-based supermarket chain. "Brickstream's QueueIQ solution offers tremendous opportunity for retailers of all sizes, as the technology can be used to fine tune staffing for quicker checkouts and to empower users with information that will help them better serve customers, in real-time, throughout a store. This is something that reports and spreadsheets alone simply cannot deliver."
QueueIQ is the industry's only solution capable of managing all queue types, including parallel queues (multiple lines/multiple tills); linear queues (single line/multiple tills); and unstructured queues (no line/one or few tills). Other notable features of the product include:
- Real-time dashboards that predict customer demand so that front-end managers can proactively put employees in the right place, at the right time.
- Mobile applications to provide real-time alerts and service status throughout the store.
- Optional integration with point-of-sales data, providing insight into how basket size and scan rate impact wait times. POS integration is not required.
- Device management that provides accelerated deployment and remote configuration for ease of installation and maintenance, with minimal disruption to employees or customers in store.
- Privacy protection that does not require any personal identification, including facial or feature recognition or access to personal data.
- Historical and trend reporting for corporate planning.
- More than 95 percent verified accuracy of data captured.
Unlike competitors, Brickstream's SeeMore smart devices are sophisticated intelligent 3D devices with patented path tracking software that tracks individuals as they move about and can differentiate between adults and children, filter out shadows and non-human objects, identify whether visitors are coming or going, detect when registers are open or closed, and more. This ensures that retailers have the most accurate information available, including data that goes beyond simple counting to provide detailed insight into customer behavior at registers, at the door and throughout the store.
"Today's time-crunched consumers hate to wait," said Steve Jeffery, CEO of Brickstream. "Our QueueIQ solution is specifically designed to help retailers 'schedule to demand' by matching real-time service demand with manpower, so that they can slash the time shoppers spend in line, reduce labor costs, reduce shopping cart abandonment and increase sales. Brickstream can even help stores get more proactive by publishing predicted wait times on mobile apps and websites. The combination of SeeMore intelligent edge devices and the BehaviorIQ platform enables applications like QueueIQ."
Brickstream is a leading provider of behavior intelligence solutions for understanding human behavior in the places where people shop, gather, work and play. Brickstream's technology intelligently collects, integrates and analyzes data related to the actions of people as they enter, move through and exit an environment, delivering the equivalent of clickstream analytics for the brick-and-mortar world. Premier retailers, grocery chains, hospitals, banks and others use Brickstream to understand more about their customers and visitors, and draw on the insight gained to enhance customer service, optimize resources, and maximize economic opportunities in real-time. Headquartered in Atlanta, Brickstream has the largest installed base of 3D smart devices worldwide, a global network of partners, and regional offices in Europe and Asia. For more information, visit www.brickstream.com or follow Brickstream on Twitter @brickstream