October 12, 2009 14:43 ET

BRIDES Launches First Ever Bridal Magazine iPhone™ App

NEW YORK, NY--(Marketwire - October 12, 2009) - Beginning today, wedding dress shopping will meet the age of technology as BRIDES magazine launches BRIDES Dressing Room, the first ever wedding dress locator of its kind on a mobile device.

Through BRIDES Dressing Room, users will browse a variety of wedding and bridesmaid dresses, and sort by silhouette, designer or price -- then check availability, and schedule an appointment with a local bridal shop for consultations and fittings. Users of the application can also email a photo of a wedding gown or bridesmaid dress to friends to get their feedback. BRIDES is the first magazine in its category to launch a mobile application.

BRIDES Magazine is once again leading the charge in the bridal industry as it forges new ways to match consumers with bridal fashion and accessories. Through this new technology, BRIDES will provide another key outlet for advertisers to reach consumers at the moment they are actively engaged in the wedding planning process.

Alison Matz, Publisher of BRIDES, stated, "Advertisers have come to expect innovation from this magazine and we are delighted to provide another access point to the consumer. We are already working on plans to add more channels to the application and look forward to bringing further innovation to the market."

Consumers can download the app by going to iTunes and searching on BRIDES Dressing Room or by clicking

BRIDES Dressing Room is being created by NearbyNow, a unique digital shopping concierge service that empowers consumers to search online -- from their computers and via innovative mobile applications -- for the most convenient local source for their favorite products and brands. Founded in 2005, NearbyNow is headquartered in Mountain View, California. The company is privately held, with funding from Draper, Fisher, Jurvetson and Norwest Venture Partners. Additional information can be obtained by phone at (650) 967-0940 or by visiting the Company's Web site at

Contact Information

    Michelle Panzer
    Conde Nast
    212 630 3744
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