SOURCE: Lieb Cellars

Lieb Cellars

July 24, 2015 14:30 ET

Bridge Lane, New York's Most Innovative Wine Company, Puts GOOD Wine in Box for Summer

CUTCHOGUE, NY--(Marketwired - July 24, 2015) - Box wines get a bad rap, and rightfully so. A lot of it is mass-produced, sweet and tasteless. But recently, some quality producers have been getting into the game and are starting to put good (and sometimes really good) wine in box. Bridge Lane, produced by Long Island's Lieb Cellars, is one of those producers.

"We introduced our Bridge Lane series in 2014 to offer a line of fruit-forward wines at wallet-friendly price points," explained Lieb Cellars' general manager and certified sommelier Ami Opisso. "Last year, we realized we could offer even better value if we explored alternative formats."

In March 2014, they introduced Bridge Lane White Blend and Bridge Lane Red Blend in 3L boxes which hold the equivalent of 4 bottles of wine and retail for $40 ($10/bottle). That may seem on the high end for box wine, but Opisso says the wine is unlike almost every other box on the market. "We don't use lesser quality grapes. We put the same wine in box that we put in bottle. The wines are dry, hand-crafted and made in small batches with sustainably farmed grapes. They're everything you don't expect from a box wine."

After selling out of their supply in 7 months, Lieb decided to expand their box wine offering this year and now markets 5 varieties: Chardonnay, White Merlot, Rosé, White Blend and Red Blend.

For the summer, Lieb is encouraging consumers to consider their boxes for outdoor drinking occasions.

"Think beach days, boat trips, bon fires, pool parties and barbecues," said Opisso. Boxes are easy to buy, easy to transport and easy to use. No corkscrew and no broken glass. And, because Bridge Lane's box wines are dry, crisp and refreshing, they're the perfect accompaniment to a hot summer's day.

Opisso added, "To me, nothing says summer like dry rosé. Our box rosé is made from Cabernet Franc and is killer. At the equivalent of $10/bottle, it should be at EVERY barbecue this summer."

Bridge Lane box wines are currently available for purchase online (www.bridgelanewine.com) with free shipping, in retail stores throughout NY, MA, CT, RI, NJ, and PA and in Lieb Cellars' tasting rooms located in Cutchogue and Mattituck, Long Island, NY.

About Lieb Cellars: Lieb Cellars is an 85-acre sustainably farmed vineyard located on the North Fork of Long Island, 80 miles east of New York City. Lieb was founded in 1992. The company produces hand grown estate crafted wines under the Lieb Cellars and Bridge Lane Wine labels. In 2014 we expanded our Bridge Lane series to include "alternative" formats, with our wines being offered in 3L boxes and 20L disposable kegs (both "firsts" for New York). Our wines are widely distributed in New York City, Boston, Philadelphia, Newport, Chicago and Shanghai, China.

About Premium Beverage Group: Premium Beverage Group is the parent company of Lieb Cellars and is a publicly traded holding company whose common stock trades on OTCMarkets.com under the ticker 'PBEV.' PBEV acquired Lieb Cellars in 2013 along with Lieb Vineyards LLC a vineyard management company responsible for approximately 42 acres of wholly owned vineyard property and 42 acres of leased and managed property, and; Premium Wine Group LLC a custom crush facility in Mattituck, NY.

Safe Harbor Language:

FORWARD-LOOKING STATEMENTS:

Statements included in this press release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 (the "1995 Act"). Words such as "believe," "expect," "anticipate," "intend," "look forward," "opportunities," "potential," and similar expressions identify forward-looking statements. Premium Beverage Group, Inc. (the "Company") cautions readers that forward-looking statements reflect the Company's current expectations and assumptions that are subject to certain risks and uncertainties which could cause actual results to differ materially from those projected in the forward-looking statements. Statements made herein are made in reliance on the safe harbor for forward-looking statements contained in the 1995 Act. The Company assumes no obligation to update or revise any forward-looking statements made herein or any other forward-looking statements otherwise made by the Company.

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Contact Information

  • CONTACT INFORMATION:

    Ami Opisso
    General Manager, Lieb Cellars
    Tel: 631-734-1100
    Email: ami@liebcellars.com