SOURCE: The Crohn's & Colitis Foundation of America (CCFA)

The Crohn's & Colitis Foundation of America (CCFA)

June 25, 2013 11:55 ET

Bridgestone Retail Operations to Support the Crohn's & Colitis Foundation of America Through Nationwide Store Network

In-Store Customer Round Up Program Will Raise Funds and Awareness

NEW YORK, NY--(Marketwired - June 25, 2013) -   The Crohn's & Colitis Foundation of America (CCFA) is pleased to announce that for the months of July and August, Bridgestone Retail Operations, LLC (BSRO) will collect funds for Crohn's disease and ulcerative colitis through its Round Up program. At BSRO's more than 2,200 tire and automotive service centers across the United States -- including Firestone Complete Auto Care, ExpertTire, Tires Plus, and Wheel Works -- customers will be given the opportunity to support the efforts of CCFA by rounding up their sales transactions to the nearest dollar. Since its inception in 2011, the Round Up program has contributed nearly $2 million to various charitable organizations.

"With our network of retail locations, and the number of customers who come through our doors every day, our company has a real opportunity to facilitate a process to raise awareness and much-needed funding for organizations like CCFA," said BSRO Chief Operating Officer Tom Henry. "Our customers have been extremely responsive to the Round Up program since we implemented it, and through their generosity, we've been able to lend support to some very worthy causes."

Known collectively as inflammatory bowel disease (IBD), Crohn's disease and ulcerative colitis affects nearly 1 in 200 people. They are painful, medically incurable diseases that attack the digestive system. Crohn's disease may attack anywhere along the digestive tract, while ulcerative colitis inflames only the large intestine (colon). Symptoms may include abdominal pain, persistent diarrhea, rectal bleeding, fever and weight loss. Many patients require numerous hospitalizations and surgery. The physical and emotional toll of the disease can be devastating.

"We are grateful to Bridgestone Retail Operations and its customers for their support. Having 2,200 locations nationwide involved in this campaign brings much needed awareness to our cause and the monetary donation will fund critical research," said Richard Geswell, President of the Crohn's & Colitis Foundation of America. "We believe cures are within our reach, but we need to keep funding the research."

Walk With Us

Gary Garfield, President and CEO of Bridgestone Americas, Inc, serves as CCFA's National Chair for its Take Steps walk program. Take Steps is the largest walk program in the country dedicated to raising funds and awareness for digestive diseases.

Thousands of people will gather this year at 158 walk sites across the country to join the fight against Crohn's disease and ulcerative colitis. The walks are family friendly festivals with activities for everyone including bands, games, activities, food and a leisurely walk through a park or community. Take Steps Walks have raised over $40 million for research and patient support services. The program is committed to transforming the lives of those impacted by these diseases and leading them to a brighter future through well-funded, cutting-edge scientific research. For more information or find a walk near you, visit

About the Crohn's & Colitis Foundation of America

The Crohn's & Colitis Foundation of America (CCFA) is the largest voluntary non-profit health organization dedicated to finding cures for Inflammatory Bowel Diseases (IBD). CCFA's mission is to cure Crohn's disease and ulcerative colitis, and to improve the quality of life of children and adults who suffer from these diseases. The Foundation works to fulfill its mission by funding research, providing educational resources for patients and their families, medical professionals, and the public, and furnishing supportive services for those afflicted with IBD. For more information, visit, call 888-694-8872, join us on Facebook at and, or follow CCFA and Take Steps on Twitter at and

About Bridgestone Retail Operations, LLC

Bridgestone Retail Operations, LLC (BSRO) is headquartered in Bloomingdale, Ill., and operates the largest network of company-owned automotive service providers in the world -- nearly 2,200 tire and vehicle service centers across the United States -- including Firestone Complete Auto Care, Tires Plus™, ExpertTire™, and Wheel Works store locations. Firestone Complete Fleet Care™ is also part of BSRO. BSRO is a member of the Bridgestone Americas family of companies. For more information on the Round Up program, please visit

Contact Information

  • Erin Stoeber
    Director, Integrated Media and Marketing