"Bridging Worlds": dmexco 2015 Builds Bridges to the Digiconomy

COLOGNE, GERMANY--(Marketwired - Apr 14, 2015) - In line with its motto "Bridging Worlds" dmexco will be building the key bridges to the digiconomy on September 16 and 17, 2015. In both parts of this global show of top performance -- the Expo and the Conference -- this year's dmexco will connect present and future business worlds, new business models, disruptive technologies, and extraordinary ideas that are especially relevant for marketing, the media, advertising, and customer communication. The aim of dmexco 2015 is to offer all companies and partners the best possible strategies and approaches to solutions as we enter a new digital era.

"Digital" and "economy" -- two worlds are growing together. For some companies, the entry into this new digital economy, the "digiconomy," has already been successful, but for many others the process has only just begun. However, one thing is already clear at all levels and in all areas of the global economy: Innovation and progress are mainly generated in those areas where very different worlds are successfully merging and contradictions are being bridged. With the motto "Bridging Worlds" dmexco 2015 has therefore set itself the goal of bringing together in one place all of the analog and digital worlds from every region of the world.

dmexco 2015: A bridge between worlds
At dmexco 2015, the key bridges will be built: between brands, media, agencies, technology suppliers, and startups. Between all continents and markets. Between cultures and the worlds of consumers. Between established business models and innovations. On the stage, in the halls, at the stands, and during a multitude of discussions, dmexco will bridge the gap between theory and practice. Forward-looking visions and innovations will be transformed at dmexco into concrete strategies and real-life business. In addition, CMOs, CIOs, and CTOs will be moving closer together in Cologne.

Christian Muche and Frank Schneider, both from dmexco: "dmexco connects people, brands, and media. It brings together in one place the leading global personalities and the most important brands of the digital economy. We therefore regard dmexco as the central bridge that is effectively linking and bringing together these ever-expanding business sectors and successfully supporting them as we enter the age of the digiconomy. In short, dmexco 2015 is Bridging Worlds!"

Matthias Ehrlich, President of the German Association for the Digital Economy (BVDW): "Digital technology has its own rules and as a disruptive driver it is changing products, roles, business models, and even entire markets -- changing rules. As the world's leading trade fair and conference for the digital economy, dmexco serves as an urgently needed bridge between all of the sector's participants and paves the way for high-performance digitized value creation.

The motto of dmexco 2015: "Bridging Worlds" http://dmexco.de/2015/en/motto.html #dmexco #motto

"Bridging Worlds": Under this #motto, #dmexco will build the key bridge to the digiconomy on September 16 and 17, 2015. The show will connect present and future business worlds, new business models, disruptive technologies, and extraordinary ideas that are especially relevant for marketing, the media, advertising, and customer communication. The aim of dmexco 2015 is to effectively link and bring together these ever-expanding business sectors and to successfully support them as we enter the age of the digiconomy. More information is available at http://dmexco.de/2015/en/motto.html

About #dmexco
dmexco is the leading global exposition and conference for the digital economy. The Bundesverband Digitale Wirtschaft (German Association for the Digital Economy -- BVDW) is the owner of the dmexco trademark. With special assistance from OVK -- Circle of Online Marketers, the BVDW is also the conceptual and professional partner of the exposition/conference. dmexco is organized by Koelnmesse. As a unique combination of a trade fair and a conference, dmexco stands for innovative and forward-looking developments and trends at the center of the new digital economy: the digiconomy. With a focus on marketing, media, advertising, technology, and the Internet of Things, dmexco is the global platform for effective knowledge transfer and direct business transactions. dmexco features a variety of formats that present the largest selection of current economic trends, growth strategies, product innovations, and creative approaches. dmexco is thus the central meeting point in the digital age for all forward-looking brand innovators and opinion leaders, advertising executives, marketing specialists, and startups, as well as all agency segments and media companies.

You can find all of the information about dmexco 2015 (September 16 & 17 in Cologne), as well as photographs, videos, and audio material about dmexco 2014 at www.dmexco.de, www.facebook.com/dmexco, http://twitter.com/dmexco, and www.youtube.com/dmexcovideo.