SOURCE: StrongMail

September 15, 2008 08:00 ET

Brierley+Partners Selects StrongMail's Email Platform for Customer Loyalty

REDWOOD CITY, CA and DALLAS, TX--(Marketwire - September 15, 2008) - StrongMail Systems, Inc., the leading provider of on-premise solutions for marketing and transactional email, and Brierley+Partners, pioneers in loyalty program design, strategic communications and technology, today announced that Brierley's LoyaltyWare™ technology platform is leveraging StrongMail's marketing and transactional email solutions and deliverability services. StrongMail is replacing a third-party MTA and custom email application.

Founded in 1985, Brierley+Partners has been designing and implementing some of the world's most successful customer loyalty and customer relationship management programs for clients worldwide, including American Eagle Outfitters All-Access Pass, Borders Rewards, Hertz #1 Club Gold®, Hilton HHonors, Sony and many others.

Brierley+Partners specializes in using the latest technologies across all media to create effective programs that leverage advanced personalization and segmentation. Because email is so cost-effective, it is one of primary channels for developing and maintaining compelling customer relationships.

Brierley+Partners chose StrongMail for its outstanding combination of powerful email solutions, implementation support and proactive deliverability services.

"Many of the most recognizable brands rely on our customer loyalty programs, and StrongMail provides us with a powerful and scalable solution for delivering one of our most important program components -- email communications," said Robert Owen, vice president of technology operations at Brierley+Partners. "By offering an email appliance solution combined with expert deliverability services, StrongMail will enable us to increase the value of our overall product offering, now and in the future."

By standardizing on StrongMail, Brierley+Partners gains a fully supported on-premise email solution that is continually updated with the latest deliverability and authentication parameters. Moreover, they will rely on StrongMail's team of deliverability experts to continually monitor their delivery and help address any problems that might arise.

"Last year's launch of the Brierley+Partners LoyaltyWare™ platform marked a dramatic expansion of their technology capabilities and clientele, which further strengthened their position as an acknowledged leader in providing technology-based solutions for loyalty, and StrongMail is proud to play a key role in their continued success," said Kristin Hersant, director of corporate marketing at StrongMail Systems. "When providing clients with impeccable service is your livelihood, companies like Brierley+Partners are smart to choose a commercial-grade email solution like StrongMail that has the reliability, features and services necessary to keep their clients happy and grow their business."

About Brierley+Partners

Brierley+Partners, Inc. (www.brierley.com) specializes in the design and implementation of measurably profitable customer loyalty programs. Since its founding in 1985, Brierley+Partners has counseled more than 200 of the world's leading consumer brands, and has served as architect for a number of customer loyalty programs recognized as industry leaders, including: American Eagle Outfitters All-Access Pass, Borders Rewards, Hilton HHonors®, Hertz #1 Club Gold®, BLOCKBUSTER® Rewards and United Airlines' Mileage Plus® to name a few. Its more than 200 professionals are based in Dallas, Los Angeles and London. Brierley+Partners is a 20%-owned affiliate of WPP, P.L.C., one of the world's largest advertising and communications services companies.

About StrongMail Systems, Inc.

StrongMail Systems provides businesses with commercial-grade, on-premise solutions for marketing and transactional email. StrongMail integrates its proven email delivery, tracking and campaign management software on high-performance servers that are optimized for maximum deliverability. In addition to providing superior control, security and integration capabilities, StrongMail's in-house approach offers companies a more powerful and cost-effective alternative to homegrown or outsourced solutions. Hundreds of companies worldwide rely on StrongMail's solutions to power their mission-critical customer communications. A Silicon Valley company, StrongMail is headquartered in Redwood City, CA, and is funded by Sequoia Capital, Evercore Partners, Globespan Capital Partners and DAG Ventures. To learn more about StrongMail Systems, visit www.strongmail.com.