Contact Information: Company Contacts: Brightec Stephanie Smith info@brightec.com 508-647-9710
Brightec, Inc. Introduces PlayGlo(TM), an Amazing Line of Glow-in-the-Dark Puzzles and Stickers
| Source: Brightec, Inc.
SOUTH NATICK, MA--(Marketwire - April 21, 2009) - Brightec, Inc. (OTCBB : BRTE ), creator of
the world's first photographic quality glow-in-the-dark media, today
announced that it is launching PlayGlo, a new line of glow-in-the-dark
puzzles and stickers, after an introduction at the International Toy Fair
held in New York City this past February.
These offerings by Brightec, marketed under its own "PlayGlo" brand, bring
an entirely new glow-in-the-dark experience to the world of puzzles and
stickers. Unlike most glow-in-the-dark puzzles and stickers that are
overprinted with a glow-in-the-dark ink to provide the glow-in-the-dark
effect, PlayGlo puzzles and stickers, printed on Brightec paper, glow in
full detail as if magically backlit, making the puzzle and sticker images
fully visible in the dark.
PlayGlo puzzles offer great daytime graphics -- so good that you'd never
know it's a glow-in-the-dark product. Brightec's initial puzzle collection
features six 11" x 15", 100 piece, animal themed puzzles for children ages
6 and up, at a suggested retail price of $9.99.
Also being introduced under the PlayGlo brand are glow-in-the-dark stickers
using Brightec's unique media. Each of the four different sticker
collections, which complement the puzzle line, comes with repositionable
adhesive, meaning the stickers can be applied to almost any surface and
then removed and relocated. The stickers have a suggested retail price of
$2.99.
"The decision to expand our business from media sales to finished products
was a natural progression," said Patrick Planche, founder and CEO of
Brightec. "We saw the revenue potential and with the experience we have
accumulated converting our media, we concluded who better than us to create
products with it. We conducted a small market test in December then
introduced PlayGlo puzzles and stickers at the Toy Fair in February. Both
products were well received, especially when buyers saw them in the dark.
This is a type of glow-in-the-dark that has not been seen before in toys,
and we believe it will blow away existing glow-in-the-dark puzzles and
stickers. By introducing products based on Brightec media we're hoping to
redefine what it means to glow-in-the-dark!" added Mr. Planche.
PlayGlo puzzles and stickers will be available to qualified retailers
during the second quarter of 2009. All PlayGlo products are manufactured
in the USA.
About Brightec
Brightec, Inc. (OTCBB : BRTE ) is the creator of the world's first patented
photo-quality glow-in-the-dark media. Brightec's paper charges
automatically with just a few minutes of exposure to light and will glow
for hours -- dramatically outshining conventional glow-in-the-dark
products. With Brightec inkjet or offset paper, users can print razor sharp
color pictures that appear normal by day and are luminescent at night in
full photographic detail. Innovative and versatile, Brightec paper is ideal
for applications in numerous commercial markets including advertising,
promotions, premiums and consumer or industrial products. Brightec
glow-in-the-dark media is available in inkjet, offset and flexo versions,
and is available directly from the Company. For more information on
Brightec and its products please visit www.brightec.com.
PlayGlo is Brightec's brand name for its glow-in-the-dark toy line.
The information in this Press Release includes certain "forward-looking"
statements within the meaning of the Safe Harbor provisions of Federal
Securities Laws. Investors are cautioned that such statements are based
upon assumptions that in the future may prove not to have been accurate and
are subject to significant risks and uncertainties, including the future
financial performance of the Company. Although the Company believes that
the expectations reflected in its forward-looking statements are
reasonable, it can give no assurance that such expectations or any of its
forward-looking statements will prove to be correct. Factors that could
cause results to differ include, but are not limited to, successful
performances of internal plans, the impact of competitors, and general
economic risks and uncertainties.