SOURCE: Brightec, Inc.

Brightec, Inc.

April 21, 2009 08:30 ET

Brightec, Inc. Introduces PlayGlo™, an Amazing Line of Glow-in-the-Dark Puzzles and Stickers

SOUTH NATICK, MA--(Marketwire - April 21, 2009) - Brightec, Inc. (OTCBB: BRTE), creator of the world's first photographic quality glow-in-the-dark media, today announced that it is launching PlayGlo, a new line of glow-in-the-dark puzzles and stickers, after an introduction at the International Toy Fair held in New York City this past February.

These offerings by Brightec, marketed under its own "PlayGlo" brand, bring an entirely new glow-in-the-dark experience to the world of puzzles and stickers. Unlike most glow-in-the-dark puzzles and stickers that are overprinted with a glow-in-the-dark ink to provide the glow-in-the-dark effect, PlayGlo puzzles and stickers, printed on Brightec paper, glow in full detail as if magically backlit, making the puzzle and sticker images fully visible in the dark.

PlayGlo puzzles offer great daytime graphics -- so good that you'd never know it's a glow-in-the-dark product. Brightec's initial puzzle collection features six 11" x 15", 100 piece, animal themed puzzles for children ages 6 and up, at a suggested retail price of $9.99.

Also being introduced under the PlayGlo brand are glow-in-the-dark stickers using Brightec's unique media. Each of the four different sticker collections, which complement the puzzle line, comes with repositionable adhesive, meaning the stickers can be applied to almost any surface and then removed and relocated. The stickers have a suggested retail price of $2.99.

"The decision to expand our business from media sales to finished products was a natural progression," said Patrick Planche, founder and CEO of Brightec. "We saw the revenue potential and with the experience we have accumulated converting our media, we concluded who better than us to create products with it. We conducted a small market test in December then introduced PlayGlo puzzles and stickers at the Toy Fair in February. Both products were well received, especially when buyers saw them in the dark. This is a type of glow-in-the-dark that has not been seen before in toys, and we believe it will blow away existing glow-in-the-dark puzzles and stickers. By introducing products based on Brightec media we're hoping to redefine what it means to glow-in-the-dark!" added Mr. Planche.

PlayGlo puzzles and stickers will be available to qualified retailers during the second quarter of 2009. All PlayGlo products are manufactured in the USA.

About Brightec

Brightec, Inc. (OTCBB: BRTE) is the creator of the world's first patented photo-quality glow-in-the-dark media. Brightec's paper charges automatically with just a few minutes of exposure to light and will glow for hours -- dramatically outshining conventional glow-in-the-dark products. With Brightec inkjet or offset paper, users can print razor sharp color pictures that appear normal by day and are luminescent at night in full photographic detail. Innovative and versatile, Brightec paper is ideal for applications in numerous commercial markets including advertising, promotions, premiums and consumer or industrial products. Brightec glow-in-the-dark media is available in inkjet, offset and flexo versions, and is available directly from the Company. For more information on Brightec and its products please visit

PlayGlo is Brightec's brand name for its glow-in-the-dark toy line.

The information in this Press Release includes certain "forward-looking" statements within the meaning of the Safe Harbor provisions of Federal Securities Laws. Investors are cautioned that such statements are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties, including the future financial performance of the Company. Although the Company believes that the expectations reflected in its forward-looking statements are reasonable, it can give no assurance that such expectations or any of its forward-looking statements will prove to be correct. Factors that could cause results to differ include, but are not limited to, successful performances of internal plans, the impact of competitors, and general economic risks and uncertainties.

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