SOUTH NATICK, MA--(Marketwire - October 30, 2009) - Brightec, Inc., (
OTCBB:
BRTE) creator of
the world's first photographic quality glow-in-the-dark media, today
announced that it has retained Market Place Gifts, Inc., of Chicago, IL to
represent their PlayGlo™ line of glow-in-the-dark puzzles and stickers
in the states of Illinois, Indiana, Michigan, Minnesota, Wisconsin, North
Dakota and South Dakota.
The engagement of Market Place Gifts expands PlayGlo's representation to
four of the country's major markets in time for the holiday season. "It was
important for us to enter at least one more large region of the US before
holiday buying goes into full swing," said Patrick Planche, Founder and
President of Brightec. "Market Place Gifts has the reputation as a
powerhouse in the Midwest and has an impressive portfolio of independent
stores as well as regional chains," added Mr. Planche.
"We love the opportunity to help grow a new product," said Carole
Rosenbaum, Principal of Market Place Gifts. "This line has wonderful
potential. Between having a glow-in-the-dark effect unavailable in any
other product in the marketplace and being made here in the US -- it's a
winning combination and we're excited to be involved as this product line
takes off!"
Brightec's initial PlayGlo puzzle collection features six 11" x 15", 100
piece, animal-themed puzzles for children ages 6 and up, at a suggested
retail price of $9.99. Also available under the PlayGlo brand, are
glow-in-the-dark stickers using Brightec's unique media. Each of the four
different sticker collections, with images that complement the puzzle line,
comes with repositionable backing, meaning the stickers can be applied to
almost any surface and then removed and relocated. The stickers have a
suggested retail price of $2.99.
PlayGlo puzzles and stickers are available to qualified retailers. All
PlayGlo products are manufactured in the USA.
About Market Place Gifts, Inc.
Market Place Gifts, Inc., is a manufacturer's representative firm founded
in July 1982 by Mary Doolen and Carole Rosenbaum to service the Midwest in
the gift, stationery and children's market. Their guiding principle is to
offer their customers more coverage by calling on a wide variety of stores
in smaller territories. This allows their twenty-one reps to be face to
face with a larger number of stores on a more frequent basis making it
easier to update, service and sell more effectively for the companies they
represent.
About Brightec
Brightec, Inc. (
OTCBB:
BRTE) is the creator of the world's first patented
photo-quality glow-in-the-dark media. Brightec's paper charges
automatically with just a few minutes of exposure to light and will glow
for hours -- dramatically outshining conventional glow-in-the-dark
products. With Brightec inkjet or offset paper, users can print razor sharp
color pictures that appear normal by day and are luminescent at night in
full photographic detail. Innovative and versatile, Brightec paper is ideal
for applications in numerous commercial markets including advertising,
promotions, premiums and consumer or industrial products. Brightec
glow-in-the-dark media is available in inkjet, offset and flexo versions,
and is available directly from the Company. For more information on
Brightec and its products please visit
www.brightec.com.
PlayGlo is Brightec's brand name for its glow-in-the-dark toy line.
The information in this Press Release includes certain "forward-looking"
statements within the meaning of the Safe Harbor provisions of Federal
Securities Laws. Investors are cautioned that such statements are based
upon assumptions that in the future may prove not to have been accurate and
are subject to significant risks and uncertainties, including the future
financial performance of the Company. Although the Company believes that
the expectations reflected in its forward-looking statements are
reasonable, it can give no assurance that such expectations or any of its
forward-looking statements will prove to be correct. Factors that could
cause results to differ include, but are not limited to successful
performances of internal plans, the impact of competitors, and general
economic risks and uncertainties.
Contact Information: Company Contacts:
Brightec
Stephanie Smith
508-647-9710
Market Place Gifts, Inc.
Carole Rosenbaum
847-564-0078