SOURCE: BrightEdge


August 29, 2011 12:00 ET

BrightEdge Announces Collaborative SEO

Enables Seamless SEO Performance Management Across Global Enterprises

SAN MATEO, CA--(Marketwire - Aug 29, 2011) - BrightEdge, the world's first enterprise SEO platform that helps brands rise above the increasing clutter on the Web, today announced availability of Collaborative SEO, enabling departments across the enterprise to collaborate together in their efforts to rank higher in organic search. As search has evolved over the years, ranking higher in organic search has become critical to successful online marketing. This is compounded by the need to coordinate SEO strategies across all the people in a company who touch the web content.

Global companies can now ensure that all SEO-related tasks are assigned in a timely manner to appropriate stakeholders and tracked to completion across the enterprise.

"SEO is a shared process that inherently touches all parts of the business -- from product marketing and corporate communications to IT -- but we wanted to create an end-to-end solution that would remove the barriers to working efficiently toward key SEO recommendations and ensure a higher ranking," said Jim Yu, CEO of BrightEdge. "BrightEdge Collaborative SEO simplifies task management for all enterprise stakeholders involved, and it's particularly useful for global companies, for whom SEO is a process that crosses multiple time zones and regions."

"With our global footprint, we require a robust enterprise solution that is intuitive for functional teams across geographies," said Jeff Baran, Senior Manager of Corporate Marketing, Synopsys Inc. "Collaborative SEO from BrightEdge helps us to work together as a team and increase our search rankings."

Features of Collaborative SEO include the ability to:

  • Turn prioritized recommendations into tasks
  • Assign set tasks to individual stakeholders
  • Track task progress from start to finish
  • Auto-detect task completion

The BrightEdge SEO platform, with its scalability and ease of customization, provides enterprises and agencies with a complete suite that empowers cross-departmental collaboration to accelerate SEO performance.

More than 500 leading brands are currently using BrightEdge to stay ahead of the rapidly evolving organic search landscape.

About BrightEdge

BrightEdge is the leading enterprise SEO platform and the trusted partner of the largest and most recognizable brands in the world. BrightEdge helps marketers rise above the increasing clutter of the web and drive organic revenue from search engines across the globe in a measurable, predictable way. The BrightEdge SEO technology drives more than $3 billion in organic search for leading brands across industries, including seven of the top 10 retailers, and Fortune 1000 leaders in e-commerce, technology, media, Internet, financial services and consumer goods. BrightEdge is based in San Mateo, CA and is privately held with financing from Battery Ventures, Altos Ventures and Illuminate Ventures.

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