SOURCE: BrightEdge

BrightEdge

October 03, 2011 12:52 ET

BrightEdge CEO Jim Yu to Give Keynote at Search Exchange Internet Marketing Conference 2011, North Carolina

Keynote to Provide Insight on Social SEO Developments and Best Practices to Increase ROI

SAN MATEO, CA--(Marketwire - Oct 3, 2011) - BrightEdge, the world's first enterprise class SEO platform that helps brands rise above the increasing clutter on the Web, today announced that CEO Jim Yu will be the keynote speaker at the Search Exchange Internet Marketing Conference 2011 in Charlotte, North Carolina on Tuesday, October 4.

The keynote will address the evolving search landscape and the significance of integrating social signals into search strategy for brand campaigns. It comes on the heels of BrightEdge's latest SocialShare report, which highlights the power and influence of the Facebook "Like" button for viral discovery and distribution.

BrightEdge was the first to integrate social media signals into its powerful SEO platform, giving marketers valuable insights that allow them to optimize their social media activity for SEO ROI.

Keynote Speech

A recent study revealed that less than half of the top 10,000 websites on the internet linked to their social brand pages, with even fewer brands utilizing the social plugins available to streamline fans' ability to share their content. The search landscape is evolving, and investments in social media and search among brand leaders are at an all-time high. However, brands may not be integrating social signals into their search strategy effectively. Most brands run these two channels in completely separate silos, but should they consider working together to optimize ROI? Jim will discuss the latest developments in Social SEO and the best practices to generate proven results.

Who: Jim Yu, Founder and CEO, BrightEdge

What: Keynote Speech and Q&A at Search Exchange 2011

When: Tuesday, October 4th at 9:00 AM ET

Where: Charlotte Center, Charlotte, NC

About BrightEdge

BrightEdge is the leading enterprise SEO platform and the trusted partner of the largest and most recognizable brands in the world. BrightEdge helps marketers rise above the increasing clutter of the web and drive organic revenue from search engines across the globe in a measurable, predictable way. The BrightEdge SEO technology drives more than $3 billion in organic search revenue for leading brands across industries, including seven of the top 10 retailers, and Fortune 1000 leaders in e-commerce, technology, media, Internet, financial services and consumer goods. BrightEdge is based in San Mateo, CA and is privately held with financing from Battery Ventures, Altos Ventures and Illuminate Ventures.

For more information, please visit www.brightedge.com.

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