SOURCE: BrightEdge


August 16, 2011 15:11 ET

BrightEdge CEO Jim Yu to Participate in Enterprise SEO Panel at Search Engine Strategies (SES), San Francisco

Panel Offers Strategies to Tackle Enterprise SEO Challenges, Tactics for Increasing ROI

SAN MATEO, CA--(Marketwire - Aug 16, 2011) - BrightEdge, the world's first enterprise class SEO platform that helps brands rise above the increasing clutter on the Web, today announced that CEO Jim Yu will present tips for "Enterprise Level SEO" at the Search Engine Strategies (SES) conference in San Francisco on Thursday, August 18.

Mr. Yu brings years of in-depth experience on best practices for search engine optimization (SEO) techniques. Panel attendees will learn proven strategies for managing enterprise-level SEO programs and how to measure key metrics to ensure successful ROI.

BrightEdge was the first to integrate social media signals into its powerful SEO platform, giving marketers valuable insights that allow them to optimize their social media activity for SEO ROI. As the first company to offer a global SEO platform, BrightEdge is committed to and rapidly growing in the European market.

Panel Session: "Enterprise Level SEO"

The enterprise level SEO session is designed to meet the specific challenges of large enterprise organizations. Topics for discussion will include SEO tactics specific to large sites (sites with thousands, if not millions of pages), the challenges of educating key stakeholders in the organization including budgeting issues, and implementation hurdles common to large organizations including CMS issues and IT team challenges. This session will also include a proven model of organization for your enterprise level SEO campaign as well as a summary of key metrics that you should be measuring to drive ongoing SEO strategy. If you are the SEO point person for an enterprise level organization with a lot of moving parts, this session is just for you.

Who: Jim Yu, Founder and CEO, BrightEdge

What: "Enterprise Level SEO" panel at Search Engine Strategies (SES)

When: Thursday, August 18th from 3:00 to 4:00 PM

Where: Moscone West, San Francisco CA

About BrightEdge

BrightEdge is the leading enterprise SEO platform and the trusted partner of the largest and most recognizable brands in the world. BrightEdge helps marketers rise above the increasing clutter of the web and drive organic revenue from search engines across the globe in a measurable, predictable way. The BrightEdge SEO technology drives more than $3 billion in organic search revenue for leading brands across industries, including seven of the top 10 retailers, and Fortune 1000 leaders in e-commerce, technology, media, Internet, financial services and consumer goods. BrightEdge is based in San Mateo, CA and is privately held with financing from Battery Ventures, Altos Ventures and Illuminate Ventures.

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