SOURCE: BrightEdge

BrightEdge

September 13, 2011 15:58 ET

BrightEdge CEO Jim Yu to Participate in "Facebook, Twitter & SEO" Panel at Search Marketing Expo (SMX) East

Panel Offers Insight Into How Social Signals Affect Search Ranking Algorithms and SEO Strategy

SAN MATEO, CA--(Marketwire - Sep 13, 2011) - BrightEdge, the world's first enterprise class SEO platform that helps brands rise above the increasing clutter on the Web, today announced that CEO Jim Yu will participate in a panel discussion on "Facebook, Twitter & SEO" at Search Marketing Expo (SMX) East in New York City on Wednesday, September 14.

Mr. Yu brings years of in-depth experience on best practices for search engine optimization (SEO) techniques. Panel attendees will learn about the integration of social graphs and signals into search and marketing and how these trends are changing enterprise SEO strategies. Danny Sullivan, editor-in-chief of Search Engine Land will moderate the discussion.

BrightEdge was the first SEO platform to integrate social media signals into its analytics engine, giving marketers valuable insights that allow them to optimize their social media activity to increase return on investment (ROI) for SEO.

Panel Session; "Facebook, Twitter & SEO"

It's no longer theoretical. Both Google and Bing say that they factor social signals into their ranking algorithms for "regular" search results. Who you are socially, your authority, the authority of those who talk about you (or your company) all play a role. This session looks at how social signals from Twitter and Facebook are currently being used with search.

Who: Jim Yu, Founder and CEO, BrightEdge

What: "Facebook, Twitter & SEO" panel at Search Marketing Expo (SMX) East

When: Wednesday, September 14th from 9:45 to 10:45 AM

Where: Jacob K. Javits Convention Center, New York City

About BrightEdge

BrightEdge is the leading enterprise SEO platform and the trusted partner of the largest and most recognizable brands in the world. BrightEdge helps marketers rise above the increasing clutter of the web and drive organic revenue from search engines across the globe in a measurable, predictable way. The BrightEdge SEO technology drives more than $3 billion in organic search revenue for leading brands across industries, including seven of the top 10 retailers, and Fortune 1000 leaders in e-commerce, technology, media, Internet, financial services and consumer goods. BrightEdge is based in San Mateo, CA and is privately held with financing from Battery Ventures, Altos Ventures and Illuminate Ventures.

For more information, please visit www.brightedge.com.

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