SOURCE: BrightEdge

BrightEdge SEO Platform

March 21, 2011 08:00 ET

BrightEdge CEO Jim Yu to Participate in Panel at Search Engine Strategies (SES) New York

Prominent Conference Presence to Spotlight BrightEdge's Search Marketing Leadership

SAN MATEO, CA--(Marketwire - March 21, 2011) - BrightEdge, the world's first enterprise class SEO platform that helps brands rise above the increasing clutter on the Web, today announced that its CEO Jim Yu will present on "Meaningful SEO Metrics: Going Beyond The Numbers" at the upcoming Search Engine Strategies (SES) New York, March 22-24, 2011.

Mr. Yu will share his extensive experience in search optimization techniques and the most effective strategies to manage SEO based on ROI. BrightEdge's SEO platform makes SEO as simple to manage as PPC (pay per click) by delivering on-demand dashboards and recommendations driven by the business value of any SEO campaign, project or initiative.

Meaningful SEO Metrics: Going Beyond The Numbers
With organic search marketing poised for incredible growth in the coming years, it is essential that companies develop meaningful SEO metrics that CMOs, SEO managers, marketing managers, and content producers rely on to execute coordinated SEO campaigns. In this session, Mr. Yu will draw on his experience working with leading online companies to present his recommendations to create and implement such metrics and drive revenue through organic search.

Who: Jim Yu, Founder and CEO, BrightEdge

Conference session at SES New York
"Meaningful SEO Metrics: Going Beyond The Numbers"

Wednesday, March 23 from 1:00 to 2:00 PM

Hilton New York, Track 2, New York, NY

About BrightEdge
BrightEdge is the leading enterprise SEO platform and the trusted partner of the largest and most recognizable brands in the world. BrightEdge helps marketers rise above the increasing clutter of the web and drive organic revenue from search engines across the globe in a measurable, predictable way. The BrightEdge technology drives more than $3 billion in organic search for leading brands across industries, including seven of the top 10 retailers, and Fortune 1000 leaders in e-commerce, technology, media, Internet, financial services and consumer goods. BrightEdge is based in San Mateo, CA and is privately held with financing from Battery Ventures, Altos Ventures and Illuminate Ventures.

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