SOURCE: BrightEdge


November 15, 2011 14:43 ET

BrightEdge CEO Jim Yu to Participate in "Social Media Signals in Search" Panel at Search Engine Strategies (SES), Chicago

Discussion Provides Insight Into How Companies Can Successfully Integrate Social Networks Into SEO Strategies to Increase Customer Engagement and Brand Awareness

SAN MATEO, CA--(Marketwire - Nov 15, 2011) - BrightEdge, the leading site, search and social management platform for global enterprises, today announced that CEO Jim Yu will participate in the "Social Media Signals in Search" panel at the Search Engine Strategies (SES) conference in Chicago on Wednesday, November 16.

Mr. Yu brings years of in-depth experience working with customers on best practices for search engine optimization (SEO). BrightEdge is the solution of choice for leaders like Facebook, Gap and Microsoft, and Jim will share actionable tips learned from customers during his presentation.

BrightEdge was the first to integrate social signals into its powerful SEO platform, providing marketers with actionable insights that allow them to optimize their campaigns across site, search and social channels for maximum ROI. The company's platform, BrightEdge S3, provides enterprises and agencies with a complete suite that enables cross-departmental collaboration to drive revenue from websites, search engines and social networks as well as measure SEO performance.

Panel Session; "Social Media Signals in Search"

The winds of change are blowing. Both Google and Bing are making rapid moves to integrate social elements into their search results. Bing has a strong deal in place with Facebook and is leveraging that as much as it can. Google has launched its +1 button for web sites and is likely to make more significant moves. The social sites themselves are making rapid changes. Facebook offers Like buttons, Send buttons and Share buttons. Twitter has now launched their Follow button. How are all these changes going to affect you as a publisher? This can't miss session will give you insight into what is happening and how it affects your web site publishing strategy.

Who: Jim Yu, Founder and CEO, BrightEdge

What: "Social Media Signals in Search" panel at Search Engine Strategies (SES) Chicago

When: Wednesday, November 16, 9:45 AM CT

Where: Hyatt Regency Chicago

About BrightEdge

BrightEdge is the leading site, search and social management solution for global enterprises, helping more than 1,100 of the world's largest brands stay ahead in the rapidly evolving Internet landscape. BrightEdge S3 drives more than $3 billion in organic search across industries, harnessing the power of analytics to drive revenue from web sites, search engines and social networks across the globe in a measurable, predictable way. BrightEdge is based in San Mateo, CA and is privately held with financing from Battery Ventures, Altos Ventures and Illuminate Ventures.

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