SOURCE: BrightEdge


May 17, 2011 04:00 ET

BrightEdge CEO Jim Yu to Participate in Panel at Search Marketing Expo (SMX) London

Prominent Conference Focuses on Social Media and Search

SAN MATEO, CA--(Marketwire - May 17, 2011) - BrightEdge, the world's first enterprise class SEO platform that helps brands rise above the increasing clutter on the Web, today announced that its CEO Jim Yu will present on "Social Signals & Search" at Search Marketing Expo (SMX) Advanced London on May 17.

As CEO of BrightEdge, Mr. Yu brings in-depth experience on search optimization techniques and the most effective strategies to manage SEO based on ROI. BrightEdge was the first to integrate social media signals into its powerful SEO platform, giving marketers valuable insights that allow them to optimize their social media activity for SEO ROI. As the first company to offer a global SEO platform, BrightEdge is committed to a rapid expansion in the European market.

Social Signals and Search

It's no longer theoretical. Both Google and Bing say that they factor social signals into their ranking algorithms for organic search results. Who you are socially, your authority, the authority of those who talk about you (or your company) all play a role. This session looks at how social media initiatives can be leveraged in search.

  • Moderator: Massimo Burgio, President, Global Search Interactive
  • Q&A Moderator: Merry Morud, Search Marketing Account Manager, aimClear
  • Speakers:
    • Jim Yu, CEO, BrightEdge
    • Cedric Chambaz, EMEA Marketing Lead, Microsoft
    • Marcus Taylor, SEO & Social Media Executive, SEOptimise
    • Bas van den Beld, Owner State of Search, State of Search
  • Time and Location:

About BrightEdge
BrightEdge is the leading enterprise SEO platform and the trusted partner of the largest and most recognizable brands in the world. BrightEdge helps marketers rise above the increasing clutter of the web and drive organic revenue from search engines across the globe in a measurable, predictable way. The BrightEdge technology drives more than $3 billion in organic search for leading brands across industries, including seven of the top 10 retailers, and Fortune 1000 leaders in e-commerce, technology, media, Internet, financial services and consumer goods. BrightEdge is based in San Mateo, CA and is privately held with financing from Battery Ventures, Altos Ventures and Illuminate Ventures.

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