SOURCE: BrightEdge


March 08, 2011 08:00 ET

BrightEdge CEO Jim Yu to Participate in Panel at Search Marketing Expo (SMX) West

Participation at Influential Conference Highlights BrightEdge's Leadership in Search Marketing

SAN MATEO, CA--(Marketwire - March 8, 2011) - BrightEdge, the world's first enterprise class SEO platform that helps brands rise above the increasing clutter on the Web, today announced that its CEO Jim Yu will present on "Actionable Metrics and Diagnostics" at the upcoming Search Marketing Expo (SMX) West, March 8-10, 2011. Mr. Yu will also participate in three panels as the Q&A Moderator.

As CEO of BrightEdge, Mr. Yu brings in-depth experience on search optimization techniques and the most effective strategies to manage SEO based on ROI. BrightEdge was the first to make SEO as simple to manage as PPC (pay per click) by introducing on-demand dashboards and recommendations driven by the business value of any SEO campaign, project or initiative.

Actionable Metrics and Diagnostics

SEO managers have hundreds of data points to track how the search engines and visitors are accessing our sites, but it is still challenging to decipher what data is most actionable. In this session, Mr. Yu will share his expertise on how SEO practitioners can select SEO actionable metrics that are aligned with marketing and company goals. 

Jim Yu, Founder and CEO, BrightEdge

Session at SMX West titled "Actionable Metrics and Diagnostics"

Wednesday, March 9 from 3:30 to 4:45 PM

McEnery Convention Center, Technical SEO Track, San Jose, CA

Mr. Yu will also participate in three panels as the Q&A Moderator.

Social Signals & Search
Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land

Retweet Me: How To Be A Twitter Authority
Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land

Searcher Behavior In A Multiplatform World
Moderator: Gord Hotchkiss, SVP, Mediative

About BrightEdge
BrightEdge is the leading enterprise SEO platform and the trusted partner of the largest and most recognizable brands in the world. BrightEdge helps marketers rise above the increasing clutter of the web and drive organic revenue from search engines across the globe in a measurable, predictable way. The BrightEdge technology drives more than $3 billion in organic search for leading brands across industries, including seven of the top 10 retailers, and Fortune 1000 leaders in e-commerce, technology, media, Internet, financial services and consumer goods. BrightEdge is based in San Mateo, CA and is privately held with financing from Battery Ventures, Altos Ventures and Illuminate Ventures.

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