SOURCE: BrightEdge Technologies

BrightEdge SEO Platform

September 20, 2010 08:00 ET

BrightEdge CEO Jim Yu to Present at Internet Marketing Conference Vancouver

Yu to Address How to Obtain C-Level Support for Organic Search Efforts

SAN MATEO, CA--(Marketwire - September 20, 2010) - BrightEdge, the leader in enterprise-class search engine optimization platform (SEO platform) solutions, today announced that Jim Yu, the company's founder and CEO, will be presenting a session titled "Selling Search to the C-Suite" at the Internet Marketing Conference (IMC) Vancouver, Sept. 21-23, 2010 at the Four Seasons Hotel Vancouver, British Columbia.

Although many executives are familiar with digital marketing concepts such as pay-per-click (PPC) or display ads, few realize that SEO is where the real revenue opportunities lie. With organic search marketing poised for incredible growth in the coming years, it is essential that C-level executives become knowledgeable about SEO and the impact it can have on a company's bottom line in order to make the appropriate budgeting decisions for that channel. In this session, Mr. Yu will discuss how to sell search to the C-Suite, how to focus on metrics and PKIs that matter to top level executives and how to leverage executive buy-in in SEO for competitive advantage and improved ROI.

Who: Jim Yu, Founder and CEO of BrightEdge
What: Session at IMC Vancouver 2010 titled "Selling Search to the C-Suite"
When: Thursday, Sept. 23 at 3 p.m. PT
Where: Room 2, Four Seasons Hotel Vancouver, British Columbia

For information about event registration, please visit: http://www.internetmarketingconference.com/vancouver

About BrightEdge
Founded in 2007, BrightEdge provides online marketers with the industry's only enterprise-scale search engine optimization platform (SEO platform) designed to increase revenue from organic search in a measurable, predictable way. The company's breakthrough technology helps customers including VMware, Symantec, MySpace and Trulia drive more than $1 billion in organic search revenue annually. Based in San Mateo, Calif., BrightEdge is privately held with financing from Battery Ventures, Altos Ventures and Illuminate Ventures. For more information, please visit www.brightedge.com.

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