SOURCE: BrightEdge

BrightEdge

February 12, 2015 12:42 ET

BrightEdge Equips Marketers to Drive Superior Content Performance With Advanced Content Optimizer 3.0 Technology

Content Performance Vision Fuels Product Adoption and Record Growth for Fifth Consecutive Year

SAN MATEO, CA--(Marketwired - Feb 12, 2015) - BrightEdge, the essential content performance marketing platform, today announced the release of Content Optimizer 3.0 that integrates with Adobe Experience Manager. With 50 percent customer growth and new offices opened in Tokyo, Seattle, Sydney and Chicago, BrightEdge is now empowering more than 1,000 customers to win in the increasingly competitive battleground of digital content. Content Optimizer 3.0 delivers on BrightEdge's content performance vision by arming marketers with deep competitor insights to gain a competitive edge with exceptional content.

The Shift To Content Performance Marketing

Content measurement and performance have become the No. 1 priority for brands with over 79 percent stating that connecting content marketing activity to business outcomes will be much more important this year. As brands shift to become publishers and content is created and shared at an alarming rate -- more than 27 million pieces are shared each day -- consumers are becoming less tolerant to low quality content.

Today, brands are eager to understand what content performs and measure how that content impacts their business. BrightEdge has discovered a fundamental flaw in existing content marketing solutions that inhibits brands from doing just that: marketers have an abundance of information surrounding their own content, but when it comes to competitors' content, they remain in the dark. With Content Optimizer 3.0, BrightEdge enables brands to address this challenge head on and create content that wins. As a result, in 2014 over 50 household brand names adopted Content Optimizer. Those brands share the vision that content doesn't just exist, but also performs.

"I think if you're not doing Content Performance Marketing, you're missing the boat," said Sean Kainec, Home Depot.

Empowering Brands To Win In Competitive Environments With Content Optimizer 3.0

"Today, people spend their lives on devices interacting with and consuming digital content. The key to success in such a competitive ecosystem lies in the creation of targeted content that is optimized fully at the time of creation and built to win," said Jim Yu, CEO at BrightEdge. "To remain competitive, marketers need to understand performance data and what their competitors are doing to gain actionable insights for optimizing their own content. Content Optimizer 3.0 provides that crucial competitive edge: the ability to tap into web-wide competitor content data. When you know where the competition is succeeding and failing, you can be significantly more strategic."

Available today, Content Optimizer 3.0 harnesses Data Cube intelligence to enable marketers to better understand how their content performs against competitors. Content Optimizer 3.0 is powerful enough to be a standalone solution in its own right. With competitive analysis alongside actionable recommendations, Content Optimizer 3.0 helps marketers to produce quality content that is targeted for the user, optimized at the time of creation and measured at scale.

Key features of Content Optimizer 3.0 include:

  • Competitor Analysis: Marketers have access to a detailed analysis of competitors' digital content. It's presented in a beautifully designed interface that offers immediate insights to quickly take action. Content Optimizer is the only content marketing technology that looks at competing content, breaks it down in detail, and provides recommendations so marketers can create content that wins from day one.

  • Consumer Demand Targeting: The easy-to-navigate dashboard makes Content Optimizer 3.0 more configurable to the unique needs of every marketer, regardless of industry, geography or scale. Content Optimizer 3.0 guides content authors to better understand consumer demand around specific keywords and topics, so they can take action and boost the performance of their own content.

  • Content Optimization Progress Bar: The new progress bar feature offers marketers a detailed look at the momentum of their content optimization process, while also providing real-time best practices that allow marketers to optimize all content at point of creation.

  • Tailored Content Solutions: Content Optimizer 3.0 operates within the constraints of mobile and stubborn website templates to help content authors generate tailored content solutions to maximize the performance of their content within the boundaries in which they work.

About BrightEdge

BrightEdge is the essential content performance marketing platform for modern business. It transforms online content into tangible business results such as traffic, revenue and engagement. BrightEdge's S3 platform is powered by a sophisticated big data analysis engine and is the only company capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. BrightEdge's 8,500+ global brands include leaders like 3M, Microsoft, Netflix and Nike. The company is based in San Mateo, CA with offices in New York City, Chicago, London and Tokyo.

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