SOURCE: BrightEdge

BrightEdge

September 22, 2015 12:00 ET

BrightEdge Launches Content Performance Integration for hybris Extend

Unique Integration Brings BrightEdge Content Performance Insights Directly to the hybris Extend Marketplace

SAN MATEO, CA--(Marketwired - Sep 22, 2015) - BrightEdge, the essential content performance marketing platform, today announces a new technology integration with the hybris Commerce Suite. BrightEdge and hybris, an SAP Company, partner to help transform digital marketing for B2B and B2C enterprise marketers. 

This new BrightEdge integration with hybris brings market-wide content performance insights and analytics to optimize the commerce experience. Web wide insights, site and content analytics, powered by the BrightEdge Data Cube, will be available in the hybris Extend website environment.

Driving Content Performance Across hybris Commerce Sites

The BrightEdge integration for hybris provides marketers with content performance analytics that can be accessed directly from hybris Extend so they can understand the complete landscape of current, and competing, content within their content management and transactional environments.

"At BrightEdge we are excited to partner with hybris," said Tom Ziola, Vice President of Business Development at BrightEdge. "The combination of hybris' industry leading commerce solution and BrightEdge's industry standard Content Performance Marketing platform in a native integration will stream communication and tighter collaboration across commerce, content, search and social teams. The outcome is improved performance and maximum business impact."

Key Integration Features Include:

  • BrightEdge content performance marketing analytics delivered directly inside hybris sites in native mode
  • Custom reports tailored for hybris audiences such as merchandise managers and brand managers.
  • External view of competitive content performance that includes cross channel reports, content analysis and actionable recommendations for content, search and social marketing teams.

BrightEdge believes the integration provides hybris users with a crucial competitive edge: the ability to tap into content performance insights and web-wide competitor data. With this data and actionable content marketing recommendations, marketers can further produce quality, targeted content.

"We are pleased to partner with BrightEdge, a leader in content performance marketing solutions, and welcome them into the hybris Extend community," comments Patrick Finn, Senior Vice President, Global Channel & Partnerships, SAP hybris. "This new integration, brings unique and innovative capabilities around content performance to hybris customers globally."

Learn more about the integration at https://www.hybris.com/en/extend-marketplace

About BrightEdge
BrightEdge is the essential content performance-marketing platform for modern business. It transforms online content into tangible business results such as traffic, revenue and engagement. BrightEdge's S3 platform is powered by a sophisticated big data analysis engine and is the only company capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. BrightEdge's 8,500+ global brands include leaders like 3M, Microsoft, Netflix and Nike. The company is based in San Mateo, CA with offices in New York City, Chicago, London and Tokyo.

About hybris
hybris software, an SAP company, provides omni-channel customer engagement and commerce solutions that allow organizations to build up a contextual understanding of their customers in real-time, deliver a more impactful, relevant customer experience and sell more goods, services and digital content across every touch point, channel and device. Through its state-of-the-art customer data management, context driven marketing tools and unified commerce processes, hybris has helped some of the world's leading organizations including 3M, ASICS, Bridgestone, EE, Galeries Lafayette, Johnson & Johnson, Levi Strauss & Co, Nestlé, Nespresso, Nikon, Rexel, Samsung Electronics, Ted Baker, Tommy Bahama and W.W. Grainger, to attract, retain, and grow a profitable customer base. hybris Commerce Suite and hybris Marketing sit right at the heart of SAP's customer engagement and commerce (CEC) suite of solutions, alongside SAP® Cloud for Sales, SAP Cloud for Service and SAP CRM. These provide organizations with the foundation, framework and business tools to create a holistic customer view across channels, simplify customer engagement and solve complex business problems. For more information, visit www.hybris.com.

Learn more about the integration at http://www.hybris.com/partner/hybris-extend/brightedge