SOURCE: BrightEdge Technologies

BrightEdge SEO Platform

October 18, 2010 08:00 ET

BrightEdge's Jim Yu to Participate in Multiple Panels at Search Engine Strategies (SES) Conference Chicago

Panels to Highlight SEO Best Practices for Online Marketing Leaders

SAN MATEO, CA--(Marketwire - October 18, 2010) -  BrightEdge, the leader in enterprise-class search engine optimization platform (SEO platform) solutions, today announced that Jim Yu, the company's founder and CEO, will participate in two panels titled, "Meaningful SEO Metrics: Going Beyond the Numbers" and "Digital Asset Optimization" at the upcoming Search Engine Strategies (SES) Conference Chicago, October 19-21, 2010.

Meaningful SEO Metrics: Going Beyond the Numbers

With organic search marketing poised for incredible growth in the coming years, it is essential that companies develop meaningful SEO metrics that CMOs, SEO managers, marketing managers, and content producers rely on to execute coordinated SEO campaigns. In this session, Mr. Yu will draw on his experience working with leading online companies to present his top five recommendations to create and implement such metrics and drive revenue through organic search.

Who: Jim Yu, Founder and CEO of BrightEdge
What: Session at SES Chicago 2010 titled, "Meaningful SEO Metrics: Going Beyond the Numbers"
When: Tuesday, October 19 from 1:30 - 2:30 p.m. CT
Where: Hilton Chicago, Chicago, IL.

Digital Asset Management

Search result multiplicity is not a new phenomenon, but recent changes in "blended" search results from major search engines are changing the world of online marketing forever. In this session, Mr. Yu will share his deep expertise of real time search and will outline how online marketers can take advantage of these new capabilities for increased revenue and competitive advantage. 

Who: Jim Yu, Founder and CEO of BrightEdge
What: Session at SES Chicago 2010 titled, "Digital Asset Optimization"
When: Thursday, October 21 from 10:45 - 11:45 p.m. CT
Where: Hilton Chicago, Chicago, IL.

For information about event registration, please visit: http://www.searchenginestrategies.com/chicago/registration-details.html

About BrightEdge
Founded in 2007, BrightEdge provides online marketers with the industry's only enterprise-scale search engine optimization platform (SEO platform) designed to increase revenue from organic search in a measurable, predictable way. The company's breakthrough technology helps customers including VMware, Symantec, MySpace and Trulia drive more than $1 billion in organic search revenue annually. Based in San Mateo, Calif., BrightEdge is privately held with financing from Battery Ventures, Altos Ventures and Illuminate Ventures. For more information, please visit www.brightedge.com.

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