SOURCE: Brighter


June 03, 2013 08:00 ET

Brighter Launches New Free Service Bringing Pricing Transparency and More Affordable Dental Care to Los Angeles Residents

Santa Monica-Based Company Saves Members an Average of 53% on All Dental Services

LOS ANGELES, CA--(Marketwired - Jun 3, 2013) - More than 40% of Los Angeles residents lack dental insurance and cannot afford to get the care they need. However, starting today, area residents have access to affordable care with the country's first free alternative to dental insurance.

At members can compare and select from more than 350 fully vetted LA dentists at pre-negotiated, affordable prices, comparable to those secured by large insurance companies, but without the premiums and complications of insurance.

"I think it is wrong that only those with insurance have access to quality affordable dental care," said Jake Winebaum, Founder and CEO of Brighter. "We want to make going to the dentist affordable for everyone. Patients without insurance lack negotiating leverage and price transparency and cite cost as the number one reason they don't go to the dentist when they need to. We're excited to offer a solution that works well for patients and dentists alike."

To reduce the costs and give consumers a way to comparison shop, Brighter leverages the collective buying power of its members to negotiate exclusive prices that average 50% less than the standard out-of-pocket rates. All of the Brighter member prices are available directly to the consumer without yearly premiums or maximum caps. Members can save on all dental services, including preventative, restorative, cosmetic and emergency care, many of which are not covered by standard insurance policies.

"Recently, I had an accident that resulted in a very painful, cracked tooth," said Brighter member Robert Forster. "The friendly team at Brighter was able to help me secure a same-day appointment with a top dentist in my neighborhood. Thanks to the great prices, I saved $1,200 and left the dentist's office feeling confident and relieved."

Brighter performs an extensive vetting process for all of its certified dental providers and publishes a comprehensive profile for members to review. The profile includes an overview of services provided with associated costs; patient reviews as well as images and videos of the dental practice. The Brighter team is so confident its members will find the right dentist at a fair price, the company offers members a complete money-back guarantee on appointments made through the service.

"Brighter has introduced me to a number of new patients and enables me to provide a higher level of service in a more efficient manner," said Dr. Cameron Torabi, a Brighter certified dentist in West LA. "The simple, easy-to-use service saves me time and money and allows me to extend those savings to Brighter members."

Brighter was founded by Jake Winebaum (, eCompanies, Disney Interactive Media Group) and is backed by Mayfield Fund and Benchmark. Board members include Matt Coffin (, Navin Chaddha (Mayfield Fund), Bill Gurley (Benchmark) and Jason Kilar (Hulu).

Following the launch in Los Angeles, Brighter will expand to additional markets nationwide. For more information visit, like us on Facebook and follow us on Twitter and Pinterest.

Brighter is the first simple, free alternative to dental insurance, offering a level of price transparency and protection previously not available. Starting in Los Angeles, followed by a national rollout, our online service allows self-pay patients to affordably manage their oral health by giving them free access to pre-negotiated prices and savings averaging 50% at hundreds of certified dentists. Founded by Internet entrepreneur Jake Winebaum, the service is backed by some of the world's most respected investors including Mayfield Fund and Benchmark.

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