Brighter Minds Media, Inc.

Brighter Minds Media, Inc.

July 13, 2007 12:46 ET

Brighter Minds Media Announces 85% Growth for Q2 2007

TORONTO, ONTARIO--(Marketwire - July 13, 2007) -


Brighter Minds Media, Inc. ("Brighter Minds" or the "Company") (TSX VENTURE:BRI) today announced its financial results for the three and six month periods ended June 30, 2007.

Increased Revenues, Gross Profit and Margins:

Total revenue for the three month period was US$1,612,330 as compared to US$873,852 for the same period in 2006, representing an increase of 85%. Gross Profit was $820,760 as compared to $167,106, representing an increase of 391%. Gross Margins for the second quarter were 51% of sales, up from 19% for the same period in 2006. Operating loss for the period was down to $37,037 compared to an operating loss of $582,369. Net loss for the period was also down to $160,433 compared to a net loss of $621,206.

Total revenue for the six month period was US$2,704,990 as compared to US$1,757,512 for the same period in 2006, representing an increase of 54%. Gross Profit was $1,326,464 as compared to $524,207, representing an increase of 153%. Gross Margins for the six month period were 49% of sales up from 30% for the same period in 2006. The Operating loss was down to $245,792 compared to an operating loss of $890,989. Net loss for the period was $492,754 compared to a net loss of $962,859.

Sam Ifergan, the Chairman and CEO, commented on the results: "We are very pleased with our strong quarterly and year to date results. The strong growth rates are a result of the execution of our operational plan across all three business segments. We are really looking forward to releasing all the new holiday products that we invested in building during the past year. These include the state of the art DVD Games such as Marvel Heroes and Jurassic Park. We have also demonstrated that our business is very scalable by growing revenues rapidly while keeping our expenses flat".

PlayFirst, Inc. Distribution Renewal

Brighter Minds is also very pleased to announce that it has renewed its distribution agreement with PlayFirst, Inc., publishers of the leading casual game series "Diner Dash". The Company expects to release a series of bestselling PlayFirst titles through 2007 and 2008. "This is a validation of how strong our sales and distribution channels are when a leading publisher such as PlayFirst selects our company to work with", commented Mr. Ifergan.

Forward-looking Statements

This document may contain forward-looking statements, relating to Brighter Minds' operations which are based on Brighter Minds' operations, estimates, forecasts and projections. These statements are not guarantees of future performance and involve risks and uncertainties that are difficult to predict, and/or are beyond Brighter Minds' control. A number of important factors could cause actual outcomes and results to differ materially from those expressed in these forward-looking statements. Consequently, readers should not place any undue reliance on such forward-looking statements. Brighter Minds disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

About Brighter Minds Media

Brighter Minds Media, Inc. is the parent company of Brighter Minds Media, LLC and is proud to offer a fun and educational line of products including software, online games, DVD games and books. It's products are available at major retailers across the United States and Canada. Brighter Minds is publicly traded on the TSX Venture Exchange (TSX VENTURE:BRI) and is a Hargan Ventures ( investee company. More information about Brighter Minds can be found at

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

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