SOURCE: Brighter


March 13, 2014 10:56 ET Expands Its Price Transparency and Affordable Dental Prices to Orange County Residents

Brighter Fills Holes Left by the Affordable Care Act and Saves Members an Average of 50% on All Dental Services

LOS ANGELES, CA--(Marketwired - Mar 13, 2014) -, the simple way to save at the dentist, today announced the official launch of its Dental Shopping Platform into Orange County, Calif. -- the company's first stop in its statewide expansion throughout the remainder of this year.

With nearly 50% of Americans lacking any form of dental insurance, not having affordable access to quality dental care is the number one reason most people neglect their oral health. To exacerbate the lack of dental coverage in America, the Affordable Care Act does not mandate adult dental coverage, which is expected to increase the number of uninsured individuals by another 5% nationwide.

Now Orange County residents will be able to search Brighter's network of local dentists and compare them by price, quality and convenience -- including available appointment times. By booking their appointments online, members unlock Brighter's unmatched price guarantee, saving members an average of 50% on their dental care. 

Brighter membership includes access to its online network and low pricing. Members can compare and select from approximately 350 fully vetted OC dentists at pre-negotiated, affordable prices, comparable to those secured by large insurance companies, but without the premiums and complications of insurance.

"Dental care is at the core of your overall health," said Jake Winebaum, CEO and Founder of "And we believe that everyone should have a simple, easy way to access affordable dental prices at high quality dentists. We have partnered with the top dentists in Orange County and worked with them to pre-negotiate the fees of each dental procedure in order to make care more widely available and affordable."

To reduce the costs and give consumers a way to comparison shop, Brighter leverages the collective buying power of its members to negotiate exclusive prices that average 50% less than the standard out-of-pocket rates. Members can save on all dental services, including preventative, restorative, cosmetic and emergency care, many of which are not covered by standard insurance policies.

Brighter performs an extensive vetting process for all of its dental providers and publishes a comprehensive profile for members to review. The profile includes an overview of services provided with associated costs in addition to patient reviews, images, and videos of the dental practice. The Brighter team is so confident its members will find the right dentist at a fair price, the company offers members a complete money-back guarantee on appointments made through the service.

"Brighter has introduced me to a number of new patients and has significantly reduced the administrative costs and paperwork associated with working with insurance companies," said Dr. Steve Edwards, a Brighter dentist from Laguna Niguel in Orange County. "As far as making dental care more transparent and affordable for my patients, Brighter's unique model is the wave of the future. In addition, it is already helping me to maximize my time and money both as a dentist and a business owner."

Brighter was founded by Jake Winebaum (, eCompanies, Disney Interactive Media Group) and is backed by Mayfield Fund, Benchmark and Tenaya Capital. Board members include Matt Coffin (, Navin Chaddha (Mayfield Fund), Bill Gurley (Benchmark), Stewart Gollmer (Tenaya Capital), Jason Kilar (Hulu), and Matt Miller (Washington Post).

On April 1, 2014, Brighter will be launching its newest product expansion, Brighter Pro, the first Dental Shopping Platform, which will be offered directly through brokers and employers. The product will act as a complimentary dental savings offering for employees in their dental benefits packages.

For more information visit, like us on Facebook and follow us on Twitter and Pinterest. Stay tuned for more information on Brighter Pro.

Brighter ( is the simple way to save at the dentist, offering a level of price transparency and protection previously not available. Starting in Los Angeles, followed by a national rollout, our online service allows self-pay patients to affordably manage their oral health by giving them access to pre-negotiated prices at hundreds of certified dentists, resulting in average savings of more than 50 percent. Founded by Internet entrepreneur Jake Winebaum, the service is backed by some of the world's most respected investors including Mayfield Fund, Benchmark and Tenaya Capital.

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