LEEDS, UNITED KINGDOM--(Marketwire - Aug. 3, 2012) - Callcredit is pleased to announce that BrightHouse has signed a three year deal to use its CallReport product, which helps the assessment of credit applications through the analysis of an individual's complete credit profile.
BrightHouse is a national retail chain specialising in the sale of home electronic and domestic appliances, household furniture and related products, on a 'rent to own' affordable weekly payment basis. By performing credit searches at point of application using Callcredit's CallReport, combined with the unique features of Callcredit's Bureau Summary Solution, BrightHouse will be able to use the data within their own scorecards and automate decisions, ensuring they will have a greater insight into an applicant's financial circumstances. The overall result of this will mean BrightHouse being able to accept the optimum number of applications while reducing the level of bad debt.
David Poole, BrightHouse Credit and Risk Director said: "At BrightHouse we aim to be a responsible lender. It is vital, therefore, that we have appropriate tools to help our customers avoid over-indebtedness and manage credit sensibly. We believe CallReport is an ideal solution that meets our needs."
Sue Woods, Head of Business Development at Callcredit said: "We already have a strong relationship with BrightHouse through the supplying of marketing data and we are delighted that they have extended their partnership with us. Our high level of data matching will enhance the number of applications that they are able to accept, while further insight into their customer's indebtedness will help them to make responsible decisions regarding the level of credit provided."
About Callcredit Information Group - www.callcredit.co.uk
Callcredit Information Group's leading approach to deploying consumer information brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to provide clients with a range of innovative and effective products to discover new customers and to engage with current customers to optimise and increase profitability.
Products include award-winning fraud verification tools and database solutions to positively verify consumers, global operations to help expand businesses into new markets, digital solutions to improve the overall journey consumers make during interaction with a brand, customer handling to ensure consumer satisfaction at all levels and consumer marketing data and segmentation to improve understanding and targeting of customers and prospects.
Callcredit also offers products for their clients to assess a customer's credit risk and affordability and their experts in collections and recoveries provide tailored debt recovery and tracing tools. Their market analysis and network planning function helps organisations develop profitable retail networks, and their tools in multi bureau, analytics and metrics work to provide fully assessed bureau data.
BrightHouse (www.brighthouse.co.uk) is a national retail chain specialising in the sale of home electronic and domestic appliances, household furniture and related products, on a 'rent to own' affordable weekly payment basis. BrightHouse provide customers access to a choice of products, operating without the normal requirement of large deposits and credit ratings. With 3,000 staff UK-wide, BrightHouse is a major employer in the local communities where its stores are located. BrightHouse supports NSPCC, the UK's leading children's charity that specialises in child protection and the prevention of cruelty to children.