September 26, 2013 13:00 ET

Brightkit Emerges as the Social Marketing Platform of Choice for Global Brands

Launched out of Invoke - the creators of HootSuite - Brightkit has, in less than 12 months, raised financing, launched in the HootSuite App Directory and forged relationships with numerous high profile global brands and agencies.

VANCOUVER, BRITISH COLUMBIA--(Marketwired - Sept. 26, 2013) - Vancouver-based Brightkit has quietly built an impressive client list of global brands by allowing them to create and launch powerful social marketing campaigns and manage them directly from their HootSuite dashboard.

Brightkit, which officially launched today, is a social marketing platform conceived and spun out of Invoke. Invoke also created and launched HootSuite, the social media relationship platform that now claims close to 8 million users.

"Social media is an incredibly important tool for many businesses," says Ryan Holmes, CEO at HootSuite and co-founder at Brightkit. "Brightkit has developed a platform that allows brands to interact with their social audiences in a unique and engaging way. With the integration into HootSuite, clients can manage their Brighkit social marketing campaigns through the app."

The Brightkit platform provides brands and agencies the opportunity to launch innovative, forward thinking social marketing campaigns that live on Facebook and websites.

Brightkit has developed an impressive client list with the likes of NBC Universal, Snapple, Sprint, Tommy Bahama, SpinMedia and KFC using the platform.

Brightkit has also recently closed a round of seed financing that was led by notable angel investors Geoff Entress and Matthew Moore.

"Brands are scrambling to find innovative ways to engage their online and social audiences. Brightkit solves that problem," says Brightkit CEO Richard Hungerford. "Social marketing campaigns are 30-60% more effective per dollar spent than traditional online advertising. We've designed a platform that is perfect for large brands and agencies. It's customizable, flexible, easy to use and generates a wealth of insights for our clients."

As a member of the local tech ecosystem Brightkit is committed to building its business here in Vancouver and recruiting and training local talent. Over the past year, Brightkit has tripled its employee workforce and anticipates doubling in size over the next year.

"Brightkit is another great example of the evolving and rapidly growing Vancouver tech scene," says Invoke Labs Managing Director Keith Ippel. "Brightkit is on an incredible growth trajectory and it's exciting to see another tech startup launch out of Invoke."

About Brightkit

  • Brightkit is a social marketing platform - with a variety of different products and campaigns in its portfolio. These include user-generated campaigns, caption contests, head-to-head, couponing, sweepstakes and Instagram and Twitter galleries & feeds.
  • Brightkit also develops custom campaign for clients and agency partners.
  • Brightkit was formerly named Memelabs.
  • Brightkit was created by Invoke, the award-winning digital innovation company and creators of HootSuite.
  • Brightkit is based in Vancouver, B.C.

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