SOURCE: BrightLine

BrightLine

May 25, 2011 11:27 ET

BrightLine Forms Strategic Advisory Council, Taps Three Media Industry Leaders as Senior Advisors

NEW YORK, NY--(Marketwire - May 25, 2011) - Jacqueline Corbelli, co-founder and CEO of BrightLine -- the fast-growing innovator in advanced television advertising -- announced today the formation of a Strategic Advisory Council, naming media leaders Hank Close, Ed McCarrick and Jack Myers as senior advisors. The new advisory group will be led by BrightLine President Michael Finn, who joined BrightLine this month, and Steve Grubbs, a Senior Strategic Advisor to BrightLine and former Omnicom Media Group executive.

The three new advisors each bring high-level expertise and experience to BrightLine, as it continues to expand its roster of top-tier TV advertisers, including Unilever, Cisco, GSK and Pepsi. Hank Close served as President of Advertising Sales at both MTV Networks and Comedy Central; Ed McCarrick is former President and Worldwide Publisher of the Time News Group at Time Inc.; and Jack Myers is Media Economist and Chairman of the Media Advisory Group.

BrightLine's Strategic Advisory Council will provide ongoing advice and counsel to Corbelli. It will also help fortify the company's position as the industry's leader in the strategic application of advanced TV advertising.

"Having top talent is the key to achieving and maintaining a best-in-class organization," said Corbelli. "We are thrilled that these three highly regarded industry leaders will join us in that effort. The Strategic Advisory Council is the latest example of BrightLine's commitment to maintaining and furthering our position as leaders in the strategic application of advanced TV advertising solutions."

About BrightLine
BrightLine (http://brightlineitv.com/) is the leading innovator in the strategic application of interactive TV advertising. The company creates and implements customized, measurable interactive television ad experiences in ways that achieve instant mass scale and effectiveness, is most organic for TV viewers and feeds their observed remote control behavior. BrightLine transforms passive TV advertising, like the traditional 30 second spot, into an effective customer-driven interaction -- the end result is superior overall viewer involvement that leads to deeper engagement with higher levels of brand recall, purchase intent, and product sales.

www.brightlineitv.com | Twitter: @brightlineiTV

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