SOURCE: BrightLine iTV Marketing Specialists

January 09, 2007 08:00 ET

BrightLine iTV Marketing Specialists Specialists Profiled as Admaker to Watch in 2007

NEW YORK, NY -- (MARKET WIRE) -- January 9, 2007 -- Highlighting the need for marketers to capitalize on the growing consumer trend toward interactive and video-on-demand media, The Wall Street Journal today profiled BrightLine iTV marketing specialists as a 2007 admaker to watch noting, "as a specialist in interactive ad venues, the firm is gaining notice from big advertisers such as Unilever and insurance firm Progressive." Over the past year, BrightLine has partnered with these clients, among others, to launch an array of custom-designed interactive television and video-on-demand ad initiatives that dissuade viewers from skipping ads and actually inspire them to voluntarily seek out TV ads.

As television viewing behavior continues to evolve at an increasing rate, BrightLine is committed to retaining its place at the forefront of exploiting the use of interactive technologies to create personalized 2-way connections between brands and consumers. In the past 6 months alone, BrightLine has helped launch such initiatives for brands like Reebok, AXE, I Can't Believe It's Not Butter!, Slim-Fast, Degree, Bertolli, and Progressive Direct, using a range of approaches -- from fully immersive branded entertainment solutions that keep viewers tuned-in for up to ten minutes, to opportunities for viewers to instantly purchase or sample a product, all with their television remote control.

"We are thrilled that The Wall Street Journal chose to recognize the strides our client partners have made with our help to lead the pack in cultivating a new relationship with television viewers," said BrightLine's CEO, Jacqueline Corbelli.

About BrightLine iTV Marketing Specialists

BrightLine plays the unique role in the television advertising industry of helping companies seamlessly integrate interactive elements into their marketing efforts through custom design and implementation of iTV ad solutions. The company provides both strategic and tactical know-how to companies embracing the opportunities presented by interactive television and video-on-demand advertising. BrightLine's main focus is positioning and equipping clients to use iTV advertising to achieve greater visibility and consumer reach, heighten marketing effectiveness, and sustain competitive advantage. For more information, visit, or call (212) 209-3990.

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