SOURCE: BrightLine Partners

October 15, 2007 14:09 ET

BrightLine Receives Double Emmy Nomination

Recognized for Innovative Work With Unilever and Reebok

NEW YORK, NY--(Marketwire - October 15, 2007) - BrightLine iTV Marketing Specialists received two Emmy Award nominations for interactive television campaigns created for Unilever U.S. and Adidas' Reebok Int'l. The nominations were announced at the Association of National Advertisers convention in Phoenix on Saturday, and mark the second consecutive year that BrightLine has been recognized by the National Academy of Television Arts and Sciences for their innovative work in the digital television advertising arena.

"We are honored to have our work recognized by the Academy in this way, and laud our clients' demonstrated commitment to innovation in digital advertising," said BrightLine CEO Jacqueline Corbelli.

BrightLine launches another Unilever interactive television ad campaign today. It features actor David Spade who personally recruits target audiences to participate in the making of a branded entertainment film. Another first of its kind, the initiative delivers consumer generated video content to a dedicated television channel, where viewers will find a suite of other interactive activities related to the film project. The campaign goes live on both Dish Network and DirecTV, and will reach a total of 25MM Households.

About BrightLine iTV Marketing Specialists

BrightLine plays a singular role in the television advertising industry of helping companies build a seamless, two-way communication with consumers rapidly integrating the use of digital devices into their lifestyle. The company is at the forefront of creating and implementing personalized TV interactions between brands and consumers.

BrightLine provides strategic and tactical know-how to companies of all types on the ways to best weave interactive and on-demand television approaches into their marketing efforts. The main focus of our work is positioning and equipping clients to implement ground breaking digital TV ad solutions that demonstrate leadership, reinforce market distinction, and sustain competitive advantage.

BrightLine's team delivers the full range of talent and expertise required to fulfill clients' digital advertising and communication needs -- our professionals come from a variety of business types and functions, including traditional and digital media, marketing, technology, finance and transformational change management.

BrightLine was named "Admaker to Watch" this year by the Wall Street Journal.

For more information, visit www.brightlineitv.com or call Joanna Hall, (212) 209-3990.

Contact Information

  • Contact:
    Joanna Hall
    (212) 209-3990