SOURCE: BrightLine

BrightLine

December 16, 2010 13:52 ET

BrightLine Wins Creative Media Award for Interactive/Enhanced TV

Latest Highlight in Banner Year for TV Advertising Pioneer

NEW YORK, NY--(Marketwire - December 16, 2010) -  Capping off a banner year for the interactive TV advertising pioneer, BrightLine earned top honors Tuesday night at Media Magazine's Creative Media Awards, taking home the award for excellence in the Interactive/Enhanced TV category for its "Hellmann's Holiday" campaign.

While a deep understanding of how viewers use their remotes is at the heart of every branded experience BrightLine designs, the "Hellmann's Holiday" campaign demonstrated BrightLine's exceptional execution and expertise. Over the two-week campaign, more than 3.5 million viewers visited the experience, which offered videos with celebrity chef Bobby Flay, food-themed games and invited viewers to enter their email address to receive special recipes -- an arguably cumbersome task when using a remote control rather than full keyboard. Yet because of BrightLine's compelling design and flawless execution, an impressive 20,000 viewers dutifully "typed" their addresses, and engaged with the branded destination far longer than a traditional 30-second commercial.

"This award is especially significant for the entire BrightLine team," explained Jacqueline Corbelli, CEO of BrightLine. "Not only does it cap off a record year for our company, it also recognizes the unique design of this particular campaign. 'Hellmann's Holiday' showcases the intelligent ways BrightLine's advanced TV programs engage viewers through their remote controls to facilitate a true interactive experience between consumer and brand."

This latest recognition for BrightLine finishes off a milestone year for the advertising innovator, who also earned three IAB MIXX Awards, curated a day-long summit during Advertising Week where more than 30 television industry experts gathered to discuss the future of TV, and added more A-list brands to its client roster, including GSK, Red Bull, JP Morgan Chase, Burger King, Cisco, Kellogg's and more. In 2010, BrightLine expanded its client base across 14 sectors, including alcohol, software and hardware, CPG, financial services, automotive, sporting goods, and insurance.

BrightLine has also added significant talent to its team in the last year, naming a high-profile advisory board with such well-respected industry executives as Steve Grubbs, former CEO of Omnicom Media Group Entertainment & Sports.

"We've had an amazing 2010," notes Corbelli. "BrightLine's success in the last year gives an exciting outlook for 2011 and beyond, and we're looking forward to seeing our own success grow in tandem with the evolution of television and advertising as a whole."

About BrightLine:
BrightLine (http://brightlineitv.com/) is the leading innovator in the strategic application of interactive TV advertising. The company creates and implements customized, measurable interactive television ad experiences in ways that achieve instant mass scale and effectiveness, is most organic for TV viewers and feeds their observed remote control behavior. BrightLine transforms passive TV advertising, like the traditional 30 second spot, into an effective customer-driven interaction -- the end result is superior overall viewer involvement that leads to deeper engagement with higher levels of brand recall, purchase intent, and product sales.

www.brightlineitv.com | Twitter: @brightlineiTV

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