SOURCE: BrightRoll


August 31, 2011 13:02 ET

BrightRoll Announces First-Ever BRX Video Summit

Event Brings Together Industry Thought Leaders to Discuss the Changing Digital Video Landscape

SAN FRANCISCO, CA--(Marketwire - Aug 31, 2011) - BrightRoll, the leading provider of digital video advertising services, today announced the first-ever BRX Video Summit taking place October 5, 2011, at New York's Sheraton Hotel & Towers. BrightRoll will host digital video buyers from leading brands and agencies to discuss key issues and share best practices for the rapidly evolving digital video landscape in this immersive, half-day event.

Topics at the BRX Video Summit will focus on the role advertising exchanges are playing in the industry. BrightRoll will be joined by partners, industry executives and other stakeholders to discuss best practices for conducting targeted video campaigns, optimizing spend and driving results. Increased investment in online video emphasizes the need for candid discussions to help buyers identify the best ways to buy video and drive advertiser ROI across the medium.

"As a video industry innovator since 2006, BrightRoll has always created opportunities to exchange industry information and best practices," said BrightRoll CEO Tod Sacerdoti. "With our Video Summit, we're focusing specifically on exchanges, which are undeniably affecting how we buy and sell video. We're looking forward to bringing together key voices in the industry committed to the growth and development of exchanges and the many benefits they bring to digital video advertising."

"We are firm believers that one of the best ways to move the digital video space forward is by bringing stakeholders together for candid discussions about what's working, what's not and how we can accelerate video spending growth," said Richard Frankel, President of Rocket Fuel. "The BRX Video Summit provides the perfect setting to wade through some of these issues on everyone's mind and find the strategies that are guaranteed to accelerate the flow of ad dollars online."

The BRX Video Summit will feature panels and discussions on the following topics:

  • Industry execs discuss how exchanges are changing the way video advertising is bought and sold
  • DSPs and ad networks share real-world exchange buying experiences
  • Agency trading desks discuss their video buying volume and share what kinds of inventory and audiences they buy
  • Data providers illuminate capabilities and best practices to reach audiences with video advertising
  • The growth of video consumption and the differences between online video, mobile and connected TV

"With accessibility to over 70% of online Americans, video advertising has created endless opportunities for media buyers to address targeted audiences at scale," said Mike Ng, VP Business Development of BlueKai. "Audience-centric buying via video ad exchanges is an emerging growth driver for our industry, which is why we're excited to participate in this discussion at the upcoming Video Summit."

For more information and to request an invitation to register, please visit

About BrightRoll

With more than 150 million monthly unique viewers worldwide, BrightRoll is the world's largest and most trusted video ad network and the leading provider of digital video advertising services. The BrightRoll Network has access to billions of video impressions per month enabling advertisers to execute smart digital video campaigns across a massive pool of web and mobile video inventory. BrightRoll's proprietary buying technology, combined with its full site disclosure, detailed performance reports and flexible targeting, provide brands and agencies with the reach, frequency and scalability needed to achieve their campaign goals. BrightRoll is a privately held, venture-backed company headquartered in San Francisco, California. For more information visit or read more on BrightRoll's blog.

Contact Information

  • Media Contact:
    Lindsey Scott or Jason Throckmorton
    Phone: 415-625-8555
    Email: brightroll(at)launchsquad(dot)com