SAN FRANCISCO, CA and LONDON, UNITED KINGDOM--(Marketwired - Mar 25, 2014) - BrightRoll, the only independent and unified programmatic video advertising platform, today announced the expansion of its executive team with the appointment of Andy Mitchell as managing director of European operations. In this role, Mitchell is responsible for leading sales and business strategy to drive the adoption of programmatic video in the European market.
BrightRoll is making investments to expand its operations in Europe and meet growing demand for programmatic video platforms. Mitchell brings over 20 years of digital media and advertising technology experience to BrightRoll and is focused on driving transparent financial efficiency, agile and iterative product deployment and simple, scalable ease of trade. He leads a growing team out of the company's European headquarters in London.
"The BrightRoll platform is unique in that it unites buyers and sellers in a single marketplace, which creates significant efficiencies," said Andy Mitchell, managing director of BrightRoll Europe. "I am very much looking forward to helping advertisers and publishers realize the value of direct programmatic transactions."
The use of programmatic technology, including real-time bidding (RTB), to buy digital video advertising is experiencing rapid growth in Europe. According to IHS, research partner of IAB Europe, programmatic video ad buying across the "big five" European markets (UK, France, Spain, Germany and Italy) will grow an average of 77 percent a year and be worth an estimated EUR 627 million by 2017.
BrightRoll has built a trusted, unified programmatic platform that enables buyers and sellers of digital video advertising to maximize efficiencies and ROI. The company put the technology infrastructure in place to expand the programmatic capabilities of its platform to power the digital advertising market in Europe, and most recently, announced a new data center in Europe to meet explosive demand in the region. BrightRoll has seen more than 600 percent business growth since first opening its European offices in 2011.
"BrightRoll is seeing an upward trajectory in the European market and we've been searching for a candidate of Andy's caliber to further expand our leadership position in the region," said Charles Whittingham, senior vice president of sales, BrightRoll. "It's rare to find leaders in the industry with such extensive knowledge of the digital ad ecosystem and programmatic landscape, and BrightRoll will certainly benefit from the expertise he brings to the team."
Mitchell has held a number of leadership positions working with brands, agencies, agency trading desks (ATDs), demand-side platforms (DSPs), ad tech companies and the publisher market in Europe. Most recently, he served as Chief Operating Officer at Rightster, and prior to that, spent six years as managing director at ANyMedia, the advertising network and technology division of Daily Mail and General Trust (DMGT). In this role, Mitchell was instrumental in the commercial success of Mail Online through the development of digital advertising teams and implementation of programmatic initiatives. Previous experience includes roles as media development director at Panasonic and development director at Ogilvy & Mather. Mitchell also served as managing director at DoubleClick UK, where he was responsible for growing the team from five to 140 employees, which led to success in securing deals with some of the most prominent brands in Europe.
Mitchell's appointment is effective immediately. For more information about this addition to the BrightRoll management team, visit www.brightroll.com/about/team/.
BrightRoll is rapidly expanding its European operations, with a number of open positions across all departments. Learn more about career opportunities at BrightRoll.
BrightRoll is the only independent and unified programmatic video advertising platform for reaching audiences across web, mobile and connected TV. The company powers digital video advertising for the world's largest brands, including more than 80 of the top 100 US advertisers and 18 of the top 20 advertising technology companies. The platform enables advertisers to reach 4 in 5 video viewers online and consistently ranks among the top two video ad platforms in ads served. As a result, BrightRoll technology collects and analyzes hundreds of billions of data points monthly enabling real-time decisions that drive ROI for advertisers. To learn more, visit www.brightroll.com.