SOURCE: BrightRoll


May 16, 2012 11:00 ET

BrightRoll Appoints Christopher Amen-Kroeger to Vice President of Engineering

Systems and Technology Management Veteran Brings More Than 15 Years of Experience to Lead Engineering Team

SAN FRANCISCO, CA--(Marketwire - May 16, 2012) - BrightRoll, the leading provider of digital video advertising services, today announced that it has expanded its executive team with the appointment of Christopher Amen-Kroeger as vice president of engineering. In this new role, Amen-Kroeger will be responsible for leading the development and operations of the BrightRoll engineering team and guiding new growth initiatives for the company.

"We are excited to welcome Christopher to the BrightRoll team," said Tod Sacerdoti, CEO and founder of BrightRoll. "Christopher has a strong track record of managing many areas of engineering teams at some of the most recognized technology companies in the world. His leadership and expertise are a great addition to the company as we continue to innovate and enhance our product offerings."

Previously, Amen-Kroeger served as vice president of service engineering at Conviva, a privately funded real-time cloud service focusing on video optimization. He has spent the last four years providing real-time analytics and the decision engine that powers top media brands in the US, EU and China. Prior to Conviva, he was founder and CTO of WeBot, a social media platform to enable on-demand access and sharing of personal digital media. Amen-Kroeger was also vice president of engineering at Sony Pictures Entertainment, where he managed the development, testing and operations teams. He also held senior positions at Salesforce, where he helped build its infrastructure pre-IPO, and at AOL where he led the development of its infrastructure in the early days of streaming media.

"It's an exciting time to be a part of the digital advertising industry," said Amen-Kroeger. "I'm thrilled to join the talented team at BrightRoll and look forward to being a part of a premium brand that's a known industry leader and catalyst for innovation."

About BrightRoll
BrightRoll is the world's leading provider of digital video advertising services. The company has access to billions of monthly digital video impressions across the globe through its network and exchange (BRX). The company enables advertisers to execute smart digital video advertisers across the web and mobile landscape. Proprietary buying technology, combined with full site disclosure and flexible targeting provides BrightRoll network and exchange customers with the reach, frequency and scalability needed to achieve campaign goals. The company provides publishers with access to the industry's largest video marketplace to maximize monetization of their inventory. BrightRoll is a privately held, venture-backed company headquartered in San Francisco, California.

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Contact Information

  • PR Contact:

    Jessica Cheney
    Atomic PR for BrightRoll
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