SOURCE: BrightRoll


August 03, 2011 08:00 ET

BrightRoll Continues Aggressive International Expansion; Hires Former Yahoo! Exec to Lead Canadian Operations

Latest Addition to Senior Leadership Team, David Bellemare, Brings Extensive Experience in Digital Advertising and Sales to Bolster BrightRoll's Rapid Growth

SAN FRANCISCO, CA--(Marketwire - Aug 3, 2011) - BrightRoll, the leading provider of digital video advertising services, today announced the official launch of its Canada office in Toronto, bringing BrightRoll's scale, technology and research to Canadian publishers and brand advertisers. David Bellemare joins BrightRoll as managing director and will focus on hiring additional staff and leading BrightRoll's Canadian sales efforts. An industry veteran with extensive experience in Canada's digital advertising market, Bellemare joins BrightRoll from Yahoo!, where he held several senior management and sales positions in the company's Canadian division for nearly a decade.

"Our strong relationships with advertisers and publishers in the U.S. sets the stage for rapid growth in the Canadian market," said BrightRoll CEO Tod Sacerdoti. "David's addition to our team will accelerate BrightRoll's global growth. His reputation, industry ties and deep expertise, backed by BrightRoll's established position as a leader in the U.S., will help us move digital video advertising forward in Canada."

With the launch of its Canadian operations and a reach to nearly five million online monthly unique viewers in Canada (comScore Video Metrix June 2011), BrightRoll is poised for sustained international growth. As a digital advertising expert versed in the Canadian market, Bellemare will guide the company's strategy and execution in order to build upon its success within the U.S. and Europe. According to IAB Canada's recently released Canadian Online Ad Revenue Report, digital video advertising grew by 85 percent to $37 million in 2010, and that number is expected to grow substantially again during 2011.

"As consumer attention continues to shift online, video's unique combination of sight, sound and motion makes the format a compelling choice for advertisers," said Paula Gignac, president of IAB Canada. "And, as advertiser budgets grow, it's exciting to see both current and new providers ready to expand their video offerings in Canada."

Digital video's rapid growth in Canada presents a huge opportunity for advertisers to reach highly defined audiences at scale. BrightRoll's unmatched pool of premium, brand-safe inventory, targeting capabilities and reporting gives advertisers unparalleled access to Canadian audiences.

"BrightRoll's solid footing in the U.S. provides a tremendous advantage in the Canadian market, reinforced by the company's robust product suite and extensive relationships with top advertisers and publishers the world over," said Bellemare. "We're committed to providing our clients with unmatched transparency, technological capabilities and scale to meet their campaign goals. We're dedicated to tailoring BrightRoll's business to the Canadian market's nuances."

About BrightRoll
With more than 120 million monthly unique viewers worldwide, BrightRoll is the world's largest and most trusted video ad network and the leading provider of digital video advertising services. The BrightRoll Network has access to billions of video impressions per month enabling advertisers to execute smart digital video campaigns across a massive pool of web and mobile video inventory. BrightRoll's proprietary buying technology, combined with its full site disclosure, detailed performance reports and flexible targeting provide brands and agencies with the reach, frequency and scalability needed to achieve their campaign goals. BrightRoll is a privately held, venture-backed company headquartered in San Francisco, California with Canadian headquarters in Toronto, ON, Canada. For more information visit or read more on BrightRoll's blog.

Contact Information

  • BrightRoll Canada
    100 King Street West
    Suite 5600
    Toronto, ON
    M5X 1C9
    (416) 847-1852

    Media Contact:
    Lindsey Scott or Jason Throckmorton
    Phone: 415-625-8555
    Email: brightroll(at)launchsquad(dot)com