SOURCE: BrightRoll


May 17, 2011 08:00 ET

BrightRoll Continues Expansion of Senior Leadership Team With Addition of Christine Schoultz as Vice President of Marketing

Experienced Marketing Executive Joins Leading Provider of Digital Video Advertising Services

SAN FRANCISCO, CA--(Marketwire - May 17, 2011) - BrightRoll, the leading provider of digital video advertising services, today announced that Christine Schoultz has joined the company as vice president of marketing. With more than 16 years of experience in leading marketing roles at high-growth technology companies, Schoultz brings deep expertise to the position. She will be responsible for shaping and executing BrightRoll's overall marketing strategy.

Schoultz joins BrightRoll from interactive media provider Specific Media, where she was vice president of marketing and client services. At Specific, she oversaw all of the company's marketing initiatives, including the initial launch of the brand in the UK, product and partner marketing, direct marketing, media relations and marketing communications. Prior to Specific, Schoultz served as director of marketing at leading local search site, She has also served as director of marketing at both TMC Communications and XO Communications.

"As BrightRoll continues on the path of global growth, we are passionate about the development and innovation of our technology, the growth of our research offerings and our international expansion. Christine's background makes her perfectly suited to drive our brand awareness both within the US and internationally," said Tod Sacerdoti, CEO of BrightRoll. "Her experience working with digital advertisers is hugely valuable to our team, and we couldn't be more thrilled to have her aboard."

"Over the past five years, BrightRoll has matured from a startup into one of the most innovative and forward-thinking companies in digital advertising," said Schoultz. "The company is already helping shift ad budgets from TV to online in a very significant way, and my key focus will be to expedite this process by increasing market awareness of the benefits we provide leading brands."

Schoultz joins BrightRoll during a time of rapid growth and innovation. In recent months, the company has expanded its overseas footprint with the launch of its UK office, hired a former Yahoo! executive as CFO, pledged $1M towards industry research and announced a series of key industry partnerships.

About BrightRoll
With more than 70 million monthly unique viewers, BrightRoll is the world's largest and most trusted video ad network and the leading provider of digital video advertising services. The BrightRoll Network has access to billions of video impressions per month enabling advertisers to execute smart digital video campaigns across a massive pool of web and mobile video inventory. BrightRoll's proprietary buying technology, combined with its full site disclosure, detailed performance reports and flexible targeting provide brands and agencies with the reach, frequency and scalability needed to achieve their campaign goals. BrightRoll is a privately held, venture-backed company headquartered in San Francisco, California. For more information visit or read more on BrightRoll's blog.

Contact Information

  • Media Contact:
    Lindsey Scott or Jason Throckmorton
    Phone: 415-625-8555
    Email: brightroll(at)launchsquad(dot)com