September 16, 2010 08:00 ET
BrightRoll Exchange (BRX) Surpasses $1M Mark in First Month as Video Ad Buyers Embrace New Service
Ad Networks, Ad Exchanges and Third-Party Technology Providers Turning to BRX for Efficient and Automated Access to Online Video Inventory
SAN FRANCISCO, CA--(Marketwire - September 16, 2010) - BrightRoll, the leading provider of online video advertising services, today announced increased adoption and validation of its BrightRoll Exchange (BRX) from ad networks, ad exchanges and leading third-party technology providers. Launched in August 2010, BRX is a self-service, online video ad-buying platform that provides buyers with efficient and transparent access to video inventory with unmatched scale, efficiency and return on investment. In the month of August alone, more than $1 million in video advertising inventory was purchased through BRX.
BRX's intuitive and easy-to-use interface offers buyers the reach, targeting, delivery controls and reporting capabilities needed to execute brand-safe video campaigns at scale. BRX users ContextWeb and Media6Degrees are now using the platform as a value extension of their core online advertising businesses, allowing them to simultaneously maximize revenue and increase the ROI of client video advertising campaigns.
With BRX, ContextWeb has been able to extend its contextual targeting technology and exchange-based model to video advertising, enabling the company to offer relevant reach across high-quality video inventory to its clients.
"BRX's platform and large pool of video inventory have streamlined the process of buying online video. Its self-service approach is the perfect complement to ContextWeb's ad exchange," said Timothy Murray, CEO of ContextWeb, Inc. "By integrating ContextWeb's technology with BRX, we can not only target users based on our patent-pending contextual targeting, but also provide clients with integrated planning, optimization and insights based on the data captured. This ensures that clients generate the results they seek."
Media6Degrees uses proprietary social targeting algorithms to deliver scalable, customized audiences to marketers based on online social connections. By using BRX, the company has been able to employ its social data targeting in the online video advertising space, thereby enhancing its existing offering and attracting new customers.
"BRX has given us a great new platform for social targeting," said Andrew Pancer, COO of Media6Degrees. "We can now offer our clients the relevancy, performance and scale of socially targeted audiences with the engagement and impact of video advertising. It's a powerful combination for both consumers and marketers."
"We've heard again and again that media buyers want their online video ad buying experience to mirror the ease, efficiency and scale of purchasing display advertising," said BrightRoll CEO Tod Sacerdoti. "BRX offers exactly that, and for ContextWeb and Media6Degrees, it has allowed them to expand their client offerings and grow their customer base."
For more information about BRX, visit www.brx.com
BrightRoll is the leading provider of online video advertising services, having served billions of advertisements since it was founded. BrightRoll helps major brands and agencies execute "smart video campaigns" across the industry's leading publishers, including three-fourths of the top 100 online media properties in the United States. In addition to its network of high-quality, brand-safe sites, BrightRoll helps the world's largest buyers of online video advertising achieve their campaign goals with efficient and transparent access to video inventory through the BrightRoll Exchange (BRX). BRX is a self-service, online video ad-buying platform that offers unmatched scale, efficiency and return on investment. BrightRoll is a privately held, venture-backed company and is headquartered in San Francisco, California. BrightRoll offers its service at www.brightroll.com