SOURCE: BrightRoll

September 09, 2008 08:00 ET

BrightRoll Expands Team with New Account Directors, Expands Footprint in Key Regions

Growing Team to Help Leading Ad Network Address Growing Demand for Online Video Advertising

SAN FRANCISCO, CA--(Marketwire - September 9, 2008) - BrightRoll, the world's largest branded video advertising network, today announced the addition of two new account directors to its growing sales team, a move that will help the company continue to meet strong demand for video advertising solutions and premium publisher video inventory. Kerry Fagan joins BrightRoll as an account director for the Northwest region, and Dave Simon takes on the account director position for the Midwest territory. Fagan and Simon will help grow BrightRoll's footprint in rapidly expanding regional markets and continue to grow the company's relationships with advertisers and publishers.

"As online video advertising budgets continue to grow, agencies and advertisers are demanding brand-safe ad network environments that offer massive reach and full transparency," said Tod Sacerdoti, CEO and founder of BrightRoll. "With the addition of Kerry and Dave to the team, we'll be able to expand our coverage in top markets and build on the consistent momentum we've achieved over the past two years."

BrightRoll's newest members include:

--  Kerry Fagan, account director for the Northwest region: A marketing
    and sales expert with more than 10 years of experience, Fagan has worked
    with some of the country's top print and online publications. Most
    recently, Fagan was a franchise account manager at Sports Illustrated,
    where she was responsible for integrated print and digital advertising
    sales. Previously, Fagan was marketing manager at Newsweek Inc. Prior to
    that, she served as product marketing manager for Real Media (now 24/7 Real
    Media), where she headed up national online sponsorship programs within the
    company's network of sites.
    
--  Dave Simon, account director for the Midwest territory: With a deep
    and diverse background in media sales, Simon most recently served as Jones
    MediaAmerica's managing director, where he oversaw the growth of integrated
    network radio sales. Previously, Simon represented 50 television stations
    as an account executive at Continental TV sales. Before Continental TV,
    Dave worked as a radio and TV media buyer at BBDO.
    

Most recently, BrightRoll announced the execution of the online advertising industry's first $1M pre-roll buy, exemplifying a recent trend of advertisers embracing pre-roll advertising. In May 2008, BrightRoll further streamlined the ad-buying process by eliminating rich media fees, allowing advertisers to execute all of their online video advertising campaigns through a single vendor. The company offers a suite of proprietary ad units, ranging from traditional display inventory, such as the full-screen videostitial unit, and an innovative High Definition unit that provides advertisers with the largest distribution of HD-ready video ad inventory available in the industry today.

Launched in 2006, BrightRoll has served more than 3 billion ads on behalf of the world's leading agencies and their clients. It currently executes campaigns across two-thirds of the top 100 online media properties in the United States. To learn more about BrightRoll, visit www.brightroll.com.

About BrightRoll

BrightRoll is the world's largest and most trusted video advertising network, having served billions of advertisements since it was founded. BrightRoll helps major brands and agencies execute "smart video ad campaigns" across the industry's leading publishers, including two-thirds of the top 100 online media properties in the United States. BrightRoll's proprietary campaign execution, inventory management and advertising delivery technology provide brands and agencies with the reach, frequency and scalability needed to achieve their campaign goals. BrightRoll is a privately held, venture-backed company and is headquartered in San Francisco, California. BrightRoll offers its service at www.brightroll.com.

Contact Information

  • For More Information
    Kasey Fleisher or Jason Throckmorton
    LaunchSquad
    Phone: 415-625-8555
    Email: brightroll (at) launchsquad.com