SOURCE: BrightRoll


May 11, 2011 08:00 ET

BrightRoll Hits the Road to Talk Online Video Advertising, Launching V3 Roadshow

BrightRoll's Educational Roadshow Unites Media Buyers and Industry Stakeholders to Uncover Strategies That Drive Advertiser Value

SAN FRANCISCO, CA--(Marketwire - May 11, 2011) - BrightRoll, the leading provider of online video advertising services, today announced their multi-city roadshow designed to ignite meaningful discussion across the online advertising ecosystem. The roadshow, "V3 - Video. Validation. Value." is designed to educate advertisers, publishers and other stakeholders about key issues in online video, focusing on the technologies, platforms and strategies that drive consumer engagement and advertiser ROI. After kicking off in Los Angeles on June 2, the event will continue on to seven additional cities across the U.S.

Online video has undergone tremendous growth over the past few years, and according to eMarketer, it will continue to be the fastest-growing category of online advertising through 2014. The category's rapid expansion has resulted in a complicated ecosystem filled with dozens of players vying for campaign dollars, with no clear consensus on what works versus what's merely the latest trend. V3 attendees will benefit from interactive workshops and panels featuring top voices across the industry. Participants include Innovid, Nielsen Catalina Solutions, PointRoll, eXelate, comScore, Rapleaf, Rocket Fuel, BlueKai and KN Dimestore, among others. Sessions are designed to spur discussion about the issues that matter most. Topics on the agenda include exchanges, DSPs and real-time bidding; data targeting; campaign measurement; research trends; and next-generation ad units.

"With the speed at which digital advertising is advancing, it is imperative to have events like the BrightRoll roadshow that continue to educate the market," says Damian Garbaccio, chief revenue officer at eXelate. "We are pleased to partner with BrightRoll as they take a closer look at the people, processes and technology systems that innovate and enrich existing media and audience assets for online publishers and marketers."

The full roadshow schedule is as follows:

Los Angeles - June 2
San Francisco - June 9
Atlanta - June 14
Dallas - June 16
Chicago - June 21
Detroit - June 23
New York City - June 28
Boston - June 30

"We hear again and again from our customers how convoluted the online video ad space has become and how difficult it can be to navigate. From targeting to analytics, exchanges and DSPs, media buyers are confronted with an ever-increasing array of options for how and where to spend their budgets," said BrightRoll CEO Tod Sacerdoti. "With this event, we're aiming to make the best possible use of everyone's time by honing in on the most pressing issues to figure out what will really drive the category forward. The potential for online video is enormous, and we're determined to help strengthen the industry by addressing the questions people want answered."

For more information and to request an invitation to register please email:

About BrightRoll

With more than 70 million monthly unique viewers, BrightRoll is the world's largest and most trusted video ad network and the leading provider of online video advertising services. The BrightRoll Network has access to billions of video impressions per month enabling advertisers to execute smart online video campaigns across a massive pool of web and mobile video inventory. BrightRoll's proprietary buying technology, combined with its full site disclosure, detailed performance reports and flexible targeting provide brands and agencies with the reach, frequency and scalability needed to achieve their campaign goals. BrightRoll is a privately held, venture-backed company headquartered in San Francisco, California. For more information visit or read more on BrightRoll's blog.

Contact Information

  • Media Contact:
    Lindsey Scott or Jason Throckmorton
    Phone: (415) 625-8555
    Email: brightroll(at)launchsquad(dot)com