SOURCE: BrightRoll


October 30, 2012 12:00 ET

BrightRoll Introduces SmartView™ to Expand Viewer Control and Enable Advertisers to Run Smarter Campaigns

New Unit Gives Viewers Choice to Skip Ad; Advertisers Pay Only for Receptive Audiences

SAN FRANCISCO, CA--(Marketwire - Oct 30, 2012) - BrightRoll, the world's largest provider of digital video advertising solutions, today announced the availability of BrightRoll SmartView™, a new video ad unit that actively engages the viewer by giving them the choice to watch or skip an advertisement and provides advertisers an opportunity to pay only for views.

BrightRoll SmartView™ gives viewers control over which advertiser's messages they see leading to a better, more engaged viewing experience. If a viewer chooses to watch an ad, the advertiser pays for the view. This format gives control to the user and ensures advertisers are reaching and paying only for receptive audiences.

The skippable ad unit is available throughout the extensive BrightRoll network, reaching more than 200 million viewers globally across thousands of sites of quality, brand-safe inventory. In addition, advertisers benefit from the leading research and targeting capabilities BrightRoll offers to help measure campaign performance.

"BrightRoll SmartView™ enables advertisers to target viewers at-scale and run smarter campaigns that reach the right audience with the right message," said Tod Sacerdoti, CEO and founder, BrightRoll. "This format presents a unique opportunity to advertisers to pay only for views rather than the traditional CPM model. It works particularly well for advertisers with compelling creative, such as TV show promotions or movie trailers, and long-form content seen in pharma or political ads."

The skippable ad format is especially useful for advertisers because viewers who choose to watch an ad are more actively engaged and interested in the advertiser's message. As a result, advertisers are reaching a receptive audience, providing users with a better viewing experience and encouraging more positive brand interaction.

About BrightRoll
BrightRoll is the world's leading provider of digital video advertising solutions. The company has access to billions of monthly digital video impressions across the globe through its network and exchange (BRX). The company enables advertisers to execute smart digital video advertising across the web, mobile and connected TV landscape. Proprietary buying technology, combined with full site disclosure and flexible targeting provides BrightRoll network and exchange customers with the reach, frequency and scalability needed to achieve campaign goals. The company provides publishers with access to the industry's largest video marketplace to maximize monetization of their inventory. BrightRoll is a privately held, venture-backed company headquartered in San Francisco, California. For more information visit or