SOURCE: BrightRoll


September 23, 2010 08:00 ET

BrightRoll Launches Mobile Video Advertising

New Offering Gives Advertisers Access to Massive Mobile Video Ad Inventory From a Single Platform With the Targeting, Optimization and Ease of Buying Online Video Ads

SAN FRANCISCO, CA--(Marketwire - September 23, 2010) - BrightRoll, the leading provider of online video advertising services, today announced that advertisers and third party buyers can now run both mobile and online video ad campaigns through a single buying platform that offers BrightRoll's unmatched scale, targeting and optimization.

According to a recent report from the Yankee Group, Americans now spend an average of one hour and eighteen minutes per day on their mobile phones. This highlights an opportunity for advertisers to connect with these individuals on their most personal devices when they are away from both their PCs and their TVs. By giving buyers access to both mobile and online video inventory through a single, unified platform, BrightRoll ensures a consistent and efficient buying process across all mediums and ultimately allows advertisers to reach consumers on high-quality properties across the mobile web.

"The addition of mobile inventory means that campaigns executed across the BrightRoll network will now have the added benefit of reaching a desirable audience of engaged and sophisticated consumers while they are on the go," said BrightRoll CEO Tod Sacerdoti. "While we'll bring the same value to mobile that we bring to online in terms of research, optimization and targeting, the sheer increase in scale that mobile inventory represents will fundamentally improve the results we're able to deliver to our clients."

BrightRoll can easily adapt traditional television or web video content into pre-roll ad units for a broad range of mobile devices including iPhone, iPad and Android devices. Using mobile inventory, advertisers can now target audiences using a variety of criteria, including type of mobile device, user geo-location and content category.

All mobile video ad units are delivered in the pre-roll ad format in prominent ad placements within mobile content and applications. In addition, the mobile placements maintain the interactive and measurement capabilities of online pre-roll, including the ability for users to click through to the advertiser's website and detailed reporting on clicks, impressions and average duration viewed.

BrightRoll's mobile video inventory can be accessed with the ease of buying online video through BrightRoll sales or via the BrightRoll Exchange (BRX), a self-service, online video ad-buying platform announced in August 2010.

About BrightRoll

BrightRoll is the leading provider of online video advertising services, having served billions of advertisements since it was founded. BrightRoll helps major brands and agencies execute "smart video ad campaigns" across the industry's leading publishers, including three-fourths of the top 100 online media properties in the United States. In addition to its network of high-quality, brand-safe sites, BrightRoll helps the world's largest buyers of online video advertising achieve their campaign goals with efficient and transparent access to video inventory through the BrightRoll Exchange (BRX). BRX is a self-service, online video ad-buying platform that offers unmatched scale, efficiency and return on investment. BrightRoll is a privately held, venture-backed company and is headquartered in San Francisco, California. BrightRoll offers its service at

Contact Information

  • Media Contact:
    Lindsey Scott or Jason Throckmorton
    Phone: 415-625-8555
    Email: brightroll(at)launchsquad(dot)com