SOURCE: BrightRoll


November 20, 2013 09:00 ET

BrightRoll Programmatic Video Buying Console Sees Rapid Adoption

Largest Video Ad Platform On-Boards 30 New Console Users in First 30 days, Delivering the Industry's Greatest Efficiency Through Maximized Workflow and Time-Savings

SAN FRANCISCO, CA--(Marketwired - Nov 20, 2013) - BrightRoll, the industry's only independent and unified programmatic video ad platform, today announced that the new BrightRoll console is seeing significant adoption since its introduction to the market last month. The advanced programmatic buying interface enables marketers to plan, execute and optimize intelligent and effective digital video ad campaigns. Early users are realizing significant time-savings and improved workflow efficiencies as a result of the console's advanced tools and performance optimization features.

Highlights/Key Facts

  • BrightRoll has fully on-boarded 30 new console buyers in the first 30 days since market launch, with demand continuing into the new year from 100s of additional buyers on the BrightRoll technology platform. BrightRoll customers are among the industry's largest brands, ad networks, demand-side platforms, data providers and agency trading desks.
  • On average, BrightRoll console users report reducing the total amount of time it takes to set up a new campaign with multiple creative assets by more than 50 percent, and in some cases it was 10 times faster when compared to their previous workflow experience.
  • Engineered on the principles of user-centered design, the BrightRoll console offers an intuitive, customizable interface and advanced tools to reduce workflow from hours to minutes:
    • Bulk creative management focuses on increasing workflow efficiency by centralizing creative tasks in a single view, while offering the fastest and most efficient capabilities to significantly reduce the time it takes to upload, edit and manage a large number of campaign assets
    • Actionable reporting provides users with a line item snapshot to optimize all aspects of campaign performance in a single screen
    • Global search enables users to quickly find what they are looking for across all advertisers, campaigns, line items and creatives
    • Customizable data tables facilitate the ability to select, sort and filter data based on saved user preferences
  • Since its release, the new BrightRoll console has delivered 2 billion video ads across digital screens -- representing 14 million hours of video advertising.
  • The BrightRoll console automates the process of buying digital video and connects users instantly to an ecosystem of more than 15,000 websites and mobile applications, 350 partners and 500 million unique viewers globally.

"We're proud to have delivered the industry's most advanced programmatic video buying interface to address the ongoing challenges marketers face in today's complex digital ad ecosystem," said Tod Sacerdoti, CEO and founder of BrightRoll. "The early enthusiasm from customers is proof that the new console is delivering the tools they need to reach audiences with digital video efficiently across screens, while helping them do their jobs more effectively and drive ROI."

Other performance optimization features of the BrightRoll console include:

  • Audience optimization reduces waste by maximizing in-target delivery based on third-party verified audience demographics
  • Real-time performance data by site placement ensures transparency for improved campaign planning and optimization
  • IAB Quality Assurance Guidelines (QAG) -- integrated for the first time on a buying interface -- enable video buyers to identify and target inventory across an assortment of key ad specifications to ensure advertiser confidence with the highest standards in quality, safety and transparency
  • Smart bundles dynamically optimize custom site lists based on defined inventory characteristics and goals

Supporting Resources
Website: BrightRoll console
Video: BrightRoll technology - The console
Twitter: @BrightRoll
Facebook: BrightRoll

About BrightRoll
BrightRoll is the only independent and unified programmatic video advertising platform for reaching audiences across web, mobile and connected TV. The company powers digital video advertising for the world's largest brands including 90 of the top 100 US advertisers and 17 of the top 20 advertising technology companies. The platform enables advertisers to reach 4 in 5 video viewers online and consistently ranks among the top two video ad platforms in ads served. As a result, BrightRoll technology collects and analyzes hundreds of billions of data points monthly enabling real-time decisions that drive ROI for advertisers. To learn more, visit

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