SOURCE: BrightRoll


January 12, 2011 08:00 ET

BrightRoll Unveils Third-Party Ad-Serving Certification Program on the BrightRoll Exchange (BRX)

Program Opens Extensive BRX Inventory to Advertisers' Certified Ad-Serving Partners, Ensuring That Video Ad Campaigns Meet BrightRoll's Industry-Leading Standards

SAN FRANCISCO, CA--(Marketwire - January 12, 2011) - BrightRoll, the leading provider of online video advertising services, today revealed its Third Party Ad-Serving Certification Program. With this program, advertisers and agencies can rest assured knowing that video ads served by certified partners have been thoroughly tested and proven to deliver seamlessly across BrightRoll's BRX platform. The program also opens up a wealth of new creative options allowing advertisers to execute interactive and rich media campaigns at unprecedented scale. Among the first companies to be recognized as certified partners are PointRoll, EyeWonder and Innovid.

As part of this program, third parties serving ads across BrightRoll's BRX platform must meet a series of rigorous standards for delivery of video ads in compliance with the Interactive Advertising Bureau's VAST and VPAID standards. This allows advertisers to take advantage of the latest ad-serving technologies and creative formats, in addition to the efficiency, transparency and targeting capabilities that are core to the BRX value proposition.

"It's always been part of our mission to help advertisers execute video at massive scale, and there's been a clear demand for the creative options our certified partners bring to the table. We've put a considerable amount of thought and energy into designing a program that ensures ads are served by partners whose technology we can vouch for," said Lewis Rothkopf, BrightRoll's senior vice president of network and exchange. "Furthermore, by integrating with industry-leading companies like PointRoll, EyeWonder and Innovid, we're working to strengthen what has become an increasingly convoluted and fragmented ecosystem in order to provide advertisers with the best and most efficient experience possible."

BrightRoll works closely with ad-serving and rich media companies seeking certification in order to provide advertisers with a smooth, fast ad-serving cycle with accurate reporting. BrightRoll will continue to add new partners on an ongoing basis, and the most up-to-date list of certified third parties can be viewed at

About BrightRoll

BrightRoll is the leading provider of online video advertising services, having served billions of advertisements since it was founded. BrightRoll helps major brands and agencies execute "smart video ad campaigns" across the industry's leading publishers, including three-fourths of the top 100 online media properties in the United States. In addition to its network of high-quality, brand-safe sites, BrightRoll helps the world's largest buyers of online video advertising achieve their campaign goals with efficient and transparent access to video inventory through the BrightRoll Exchange (BRX). BRX is a self-service, online video ad-buying platform that offers unmatched scale, efficiency and return on investment. BrightRoll is a privately held, venture-backed company and is headquartered in San Francisco, California. BrightRoll offers its service at

Contact Information

  • Media Contact:
    Lindsey Scott or Jason Throckmorton
    Phone: 415-625-8555
    Email: brightroll(at)launchsquad(dot)com