SOURCE: BrightScope


March 13, 2012 00:00 ET

BrightScope Adds "The Reformed Broker" Josh Brown to Advisory Board

Well-Known Financial Advisor and Author Joins a Leading Financial Information Company to Help Advance Its Mission of Increasing the Retirement Security of America's Workforce

SAN DIEGO, CA--(Marketwire - Mar 13, 2012) - BrightScope (, the leading provider of independent retirement plan ratings and investment research, is proud to announce that Josh Brown, a prominent blogger, contributor, author and financial advisor has joined its Advisory Board and will serve in an ongoing capacity as an Advisor to the company and its executives. Josh will help BrightScope further extend its leadership position and support BrightScope's mission of bringing unparalleled transparency to the financial services industry.

"Josh Brown's extraordinary insight and impact on the financial services market has made him one of the most respected names in the space today," said Mike Alfred, CEO and co‐founder of BrightScope. "His participation as a member of BrightScope's Advisory Board will open new doors to help grow the company and solidify our leadership position in the industry. In addition, he believes that, as the most promising and comprehensive platform for advisors, BrightScope's Advisor Pages product is well-positioned to take advantage of the accelerating migration of advisors to social media."

Josh is one of the top financial bloggers in the world, creator and author of "The Reformed Broker," weekly contributor to The Wall Street Journal, Fortune, Forbes, Christian Science Monitor, Business Insider, StockTwits and a regular guest on CNBC. Josh is one of the most respected and influential figures in financial services today. He began his career at a regional broker-dealer and gradually worked his way up to branch office manager, the youngest supervisor in his firm's history. During the financial crisis of 2008, Josh began to question the brokerage model and eventually broke away and converted to an entirely fee-based practice. Today, he is a New York City-based Investment Adviser Representative for Fusion Analytics Investment Partners, a boutique wealth management firm with offices in New York, Florida and Texas.

"I am excited to join the BrightScope Advisory Board and work closely with the team on bringing new information and transparency to the financial industry," said Josh Brown. "BrightScope is quickly becoming the most important industry-specific social media platform for financial advisors. Mike, Ryan, and the BrightScope team have done a great job evolving and shaping this compelling product for the marketplace."

In addition to joining the BrightScope Advisory Board, Josh will be launching his book, "Backstage Wall Street," on March 30, 2012, which "reveals the inner workings of the world's biggest money machine and explains how a relatively small confederation of brilliant, sometimes ill-intentioned people fuel it, operate it, and repair it when necessary -- none of which is for the good of the average investor."

BrightScope has built an unparalleled database of 401k plan analytics, and a robust suite of products and services to enhance transparency of plan performance and fees for sponsors, advisors, asset managers, and participants. The company has rated more than 46,000 401k plans and provided rating definitions, criteria and methodologies, and information on more than 500,000 financial advisors, spanning 30 million workers and $2 trillion in assets. BrightScope obtains its data directly, either from plan sponsors, or from publicly available sources ranging from The United States Department of Labor (DOL) to the Securities and Exchange Commission (SEC).

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About BrightScope
BrightScope is a financial information company that brings transparency to opaque markets through independent research and analysis. Delivered through web-based software, BrightScope data drives better decision-making for individual investors, corporate plan sponsors, asset managers, broker-dealers, and financial advisors. The BrightScope Rating™, developed in partnership with leading independent 401k fiduciaries, reviews more than 200 unique data inputs per plan and calculates a single numerical score which defines plan quality at the company level. In April 2011, the company launched BrightScope Advisor Pages™, the first comprehensive and publicly available directory of financial advisors designed to help consumers discover information and conduct due diligence on wealth management professionals. BrightScope also markets a suite of data analytics software products to Fortune 1000 companies, asset managers, broker-dealers, financial advisors, and other market participants. Public ratings for more than 46,000 retirement plans as well as rating definitions, criteria and methodologies, and information on more than 450,000 financial advisors are available for free at

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