SOURCE: BrightScope


September 05, 2012 09:00 ET

BrightScope Appoints Sonia Ahuja as EVP of Business Development and Strategy

New Hire Signals That the Leading Financial Information Company Is Ready to Capitalize on Big Opportunities With Broker-Dealers, Banks and Custodians

SAN DIEGO, CA--(Marketwire - Sep 5, 2012) - BrightScope (, the leading provider of independent retirement plan ratings and investment research, is proud to announce that Sonia Ahuja, former Chief Strategy Officer at First Allied Securities, has joined the BrightScope team as Executive Vice President of Business Development and Strategy. In her new role, Sonia will drive growth and help build and expand relationships with broker-dealers, custodians, banks, recordkeepers and asset managers to deliver on BrightScope's big data inside the enterprise strategy. Sonia's addition to the BrightScope team marks the most senior external hire in the company's history.

"We are very excited to welcome Sonia Ahuja to the BrightScope team and are confident her deep domain expertise and sterling reputation will prove to be a tremendous asset as we expand our footprint in the financial services industry," said Mike Alfred, CEO and co-founder of BrightScope. "Sonia's experience in formulating and implementing strategies to accelerate growth, enhance business models and grow margins will make the company stronger and open doors to building and expanding our relationships with broker-dealers, custodians, banks, recordkeepers and asset managers. This is a big step forward in BrightScope's existence and demonstrates the depth of our growing team."

Prior to joining BrightScope, Sonia was the Chief Strategy Officer at First Allied Securities and led the development of strategic corporate plans to drive revenue, improve profit margins and stimulate growth. She has more than 12 years of experience in managing business performance improvement initiatives for multiple organizations including Wells Fargo Advisors, First Allied Securities and Bank of America. In addition, Sonia previously served as a consultant in both technical and business environments to Fortune 500 companies such as American Express, AIG and Bank of America and is also a certified Project Management Professional (PMP) and Six Sigma Certified.

"I am excited to take the next step forward in my career by joining a disruptive company like BrightScope that is helping to usher in a new era of transparency in the financial services industry," said Sonia Ahuja, EVP of Business Development and Strategy at BrightScope. "BrightScope has done a fantastic job of protecting the retirement of America's workforce by making important financial information easily accessible and understandable to millions. Now we must take the next step of putting paradigm-shifting software and data in the hands of leading financial services organizations so they can sell smarter." 

BrightScope has built an unparalleled database of 401k plan analytics, and a robust suite of products and services to enhance transparency of plan performance and fees for sponsors, advisors, asset managers, and participants. The company has rated more than 46,000 retirement plans, spanning 30 million workers and $2 trillion in assets, and provided information on more than 770,000 financial advisors. BrightScope obtains its data directly, either from plan sponsors, or from publicly available sources ranging from The United States Department of Labor (DOL) to the Securities and Exchange Commission (SEC).

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About BrightScope
BrightScope is a financial information company that brings transparency to opaque markets through independent research and analysis. Delivered through web-based software, BrightScope data drives better decision-making for individual investors, corporate plan sponsors, asset managers, broker-dealers, and financial advisors. The BrightScope Rating™, developed in partnership with leading independent 401k fiduciaries, reviews more than 200 unique data inputs per plan and calculates a single numerical score which defines plan quality at the company level. In April 2011, the company launched BrightScope Advisor Pages™, the first comprehensive and publicly available directory of financial advisors designed to help consumers discover information and conduct due diligence on wealth management professionals. BrightScope also markets a suite of data analytics software products to Fortune 1000 companies, asset managers, broker-dealers, financial advisors, and other market participants. Public ratings for more than 46,000 retirement plans as well as rating definitions, criteria and methodologies, and information on more than 770,000 financial advisors and nearly 45,000 advisory firms are available for free at

Contact Information

  • Jen Harding
    Atomic PR for BrightScope
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