SOURCE: BrightScope

BrightScope

June 09, 2015 08:00 ET

BrightScope Launches Fund Pages to Provide Unprecedented, Free Access to Mutual Fund Data and Analysis

Fund Pages Contains Financial Information on Over 800 Fund Families, Linking to Nearly 10,000 Funds and Nearly 30,000 Share Classes

SAN DIEGO, CA--(Marketwired - Jun 9, 2015) - BrightScope (www.brightscope.com), a leading provider of independent financial information and investment research, today launches Fund Pages, a major expansion to BrightScope.com that offers a free, in-depth look at open-ended mutual funds. BrightScope.com now provides deep insights into funds -- which was previously hard-to-find or costly to explore -- giving investors and advisors easy access to key decision-making information from a desktop or mobile device.

"We built Fund Pages to help investors, advisors, and fund companies make better decisions. Our technology reveals detailed information on thousands of funds, and supplements it with proprietary BrightScope data to provide a comprehensive picture of the market," said Mike Alfred, CEO and co-founder of BrightScope. "Fund Pages is the most recent in a series of products BrightScope has launched to further our mission of providing greater transparency into financial markets."

BrightScope's Fund Pages gives individual investors and financial professionals easy access to the high-quality information needed to make well-informed investment decisions. Each fund on BrightScope now has a high-level overview in the form of a "Fund Scorecard" containing information on flows, turnover, fees, and more. Users can access deep insights on key fund characteristics, such as trended analysis on flows and assets over time.

Advisors, brokers, and other financial professionals can use Fund Pages to get the information they need to construct and analyze clients' portfolios. Advisors who have claimed their profile on BrightScope.com gain additional visibility for their firm through Fund Pages with the ability to indicate their utilization of a given fund. Fund Pages also facilitates advisor to wholesaler communication by offering the advisor a way to connect with the wholesaler responsible for selling a fund in a given area.

BrightScope's deep footprint with 401k Plans and Financial Advisors provides unique data linking opportunities, such as retirement plans utilizing a specific fund. Visitors to BrightScope's 401k Plan Rating pages can now click through the top investment funds for any plan to get more information on the performance and structure of a plan's most utilized funds.

Media can instantly extract data through Fund Pages to highlight trends in various funds at varying levels. Those interested in adding financial graphics to articles can export charts and graphs directly from the website with ease.

To see BrightScope's new website expansion and start exploring Fund Pages, please visit: www.brightscope.com/fund-pages.

BrightScope obtains its data from both publicly available and private sources, including regulatory filings from the Securities and Exchange Commission and Lipper.

About BrightScope
BrightScope is a financial information company that brings transparency to the financial services marketplace through independent research and analysis. Delivered through intuitive online tools, BrightScope data drives better decision-making for individual investors, corporate plan sponsors, asset managers, broker-dealers, and financial advisors. Information on more than 700,000 financial advisors and nearly 33,000 active advisory firms, as well as ratings for nearly 50,000 retirement plans and analysis on nearly 30,000 fund share classes, are available for free at www.brightscope.com.