SOURCE: BrightScope


April 16, 2013 09:00 ET

BrightScope Names Michael Kitces, Industry Luminary and Partner at Pinnacle Advisory Group, to Advisory Board

Financial Planning's "Deep Thinker" to Enhance Development of BrightScope's World-Class Software and Analytics Organization

SAN DIEGO, CA--(Marketwired - Apr 16, 2013) - BrightScope (, the leading provider of independent retirement plan ratings and investment research, is proud to announce that Michael Kitces, Partner and Director of Research at Pinnacle Advisory Group, and publisher of the Nerd's Eye View financial planning industry blog, has joined its Advisory Board and will serve in an ongoing capacity as an Advisor to the company and its executives. In the near term, Kitces, along with fellow Advisory Board member and industry leader, the "Reformed Broker" Josh Brown, will provide insights from their professional experience to inform enhancements to BrightScope Advisor Pages, including an ADV fee disclosure feature, which will launch later this year.

"Michael Kitces has proven to be at the forefront of many complex issues coming to light as the financial planning industry matures," said Mike Alfred, CEO and co‐founder of BrightScope. "His forward thinking approach to social media and digital marketing within the industry, combined with his tremendous knowledge of the space and his passion for elevating industry standards, will be a terrific asset to BrightScope and we are honored to have him on board."

Financial Planning magazine has labeled Kitces the industry's "Deep Thinker," and he has been recognized as a "Mover & Shaker," an "Influencer," and one of the "Power 20." In 2010, he was honored by the Financial Planning Association with one of its greatest industry recognitions: the Heart of Financial Planning Award. Kitces holds two master's degrees -- one in Financial Services, and another in Taxation -- and a long list of certifications and designations, including CFP®, CLU®, ChFC®, RHU®, REBC® and CASL®. In addition, Kitces is an active volunteer leader with a number industry associations, serves as the Practitioner Editor of the Journal of Financial Planning, is the co-author of The Advisor's Guide To Annuities and Tools & Techniques of Retirement Income Planning, and appears regularly in outlets such as The Wall Street Journal, Business Week, Investment News, Financial Planning magazine, Financial Advisor magazine, Kiplinger's Personal Finance and Money.

"Technology has the opportunity to transform the financial services industry for the better as we enter the digital age, augmenting the efficiency and quality of advisors to expand the accessibility of financial advice," said Kitces. "In addition, the BrightScope team and I have similar beliefs that right now there is a chance to develop data-driven tools and information for consumers that fundamentally change the industry with a new level of transparency. I'm excited to work alongside the team to further advance that cause."

BrightScope has built an unparalleled database of 401k plan analytics, and a robust suite of products and services to enhance transparency of plan performance and fees for sponsors, advisors, asset managers, and participants. The company has rated more than 46,000 retirement plans, spanning 30 million workers and $2 trillion in assets, and provides information on more than 600,000 financial advisors. BrightScope obtains its data directly, either from plan sponsors, or from publicly available sources ranging from The United States Department of Labor (DOL) to the Securities and Exchange Commission (SEC).

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About BrightScope

BrightScope is a financial information company that brings transparency to opaque markets through independent research and analysis. Delivered through web-based software, BrightScope data drives better decision-making for individual investors, corporate plan sponsors, asset managers, broker-dealers, and financial advisors. The BrightScope Rating™, developed in partnership with leading independent 401k fiduciaries, reviews more than 200 unique data inputs per plan and calculates a single numerical score which defines plan quality at the company level. In April 2011, the company launched BrightScope Advisor Pages™, the first comprehensive and publicly available directory of financial advisors designed to help consumers discover information and conduct due diligence on wealth management professionals. BrightScope also markets a suite of data analytics software products to Fortune 1000 companies, asset managers, broker-dealers, financial advisors, and other market participants. Public ratings for more than 46,000 retirement plans as well as rating definitions, criteria and methodologies, and information on nearly 600,000 financial advisors and nearly 40,000 advisory firms are available for free at

About Pinnacle Advisory Group & Nerd's Eye View

Pinnacle Advisory Group is a private wealth management firm with headquarters in Columbia, Maryland. The firm was founded in 1993 and currently manages more than $1 billion in assets for over 700 families, providing ongoing active portfolio management and unbiased financial planning services. For further information, go to

Nerd's Eye View is a leading financial planning industry blog, providing ongoing commentary on news and developments for financial advisors. It is published by Michael Kitces, who also produces The Kitces Report on the latest advanced financial planning strategies and techniques. Both Nerd's Eye View and The Kitces Report are part of the platform, dedicated to advancing knowledge in financial planning. For further information, see

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