SOURCE: BrightScope

March 09, 2010 09:00 ET

BrightScope Partners With Acceleration Retirement to Create Most Powerful Prospecting Solution Ever for Retirement Plan Advisors

Plan Advisors Will Now Have Unprecedented Capability to Broaden Customer Base

SAN DIEGO, CA--(Marketwire - March 9, 2010) -  BrightScope (www.brightscope.com), a leading provider of independent retirement plan ratings and investment research, today announced a strategic partnership with Acceleration Retirement (www.accelerationretirement.com), a respected provider of practice management, marketing, and lead generation services for advisors. The joint effort creates the most complete end-to-end prospecting and client acquisition solution for retirement plan advisors ever assembled.

With this partnership, retirement experts get the benefits of BrightScope's data and analytics, benchmarking tools, and custom reporting, along with Acceleration Retirement's streamlined marketing, lead generation, and practice management expertise. When used together, the combination is the most compelling business winning solution that the 401k marketplace has ever seen.

"The retirement industry is undergoing unprecedented change, giving us a once in a lifetime opportunity to help serious advisors expand their businesses," said Steve Jenks, Co-founder of Acceleration Retirement. "With access to BrightScope's industry leading database and customized prospecting reports, coupled with Acceleration's best in class marketing, lead generation, and practice management, advisors won't need to go anywhere else to win long-term customers and grow their businesses."

"Top advisors are already using our Advisor Central product to increase their win rates, shorten their sales cycles, and more efficiently identify and then prospect for new business," said Mike Alfred, CEO of BrightScope. "This partnership with Acceleration takes our industry leading capabilities to the next level and ensures that the forward-looking advisors that work with us will be huge winners in the coming years."

BrightScope rates more than 35,000 401k plans, spanning more than 30 million workers and over $2 trillion in assets. Industry adoption on the BrightScope Rating will lead to more cost-effective plans, increased participation rates, higher employee satisfaction and better outcomes for the 60 million employees who depend on their 401k plan for retirement.

For more information about BrightScope, go to www.BrightScope.com. For more information about Acceleration Retirement, go to www.accelerationretirement.com.

About BrightScope
BrightScope is committed to helping America's workforce retire in dignity. BrightScope is an independent data analytics firm that quantitatively rates 401k plans and gives employers, employees, and brokers tools to enhance plan performance and maximize retirement outlook. The BrightScope Rating™ developed in partnership with leading independent 401k fiduciaries, reviews more than 200 unique data inputs per plan and calculates a single numerical score which defines 401k plan quality at the company level. BrightScope-published ratings, rating definitions, criteria and methodologies are available on the company's public site, www.brightscope.com.

About Acceleration Retirement
Acceleration Retirement provides sales, marketing, analytical, and process expertise to retirement advisors and plan providers to accelerate growth, reduce cost, and expand revenue from existing clients. For advisors, the Growth Accelerator™ provides high quality practice management, marketing and lead generation services to a select group of advisors. For retirement plan providers, Acceleration Retirement provides consulting, analytics, strategic outsourcing and advisor services.
www.accelerationretirement.com

Contact Information

  • Korina Buhler
    Atomic PR for BrightScope
    415-593-1400
    Email Contact