SOURCE: BrightScope


April 26, 2011 00:01 ET

BrightScope's New Advisor Pages Give People an Unbiased Way to Discover, Research and Select the Right Financial Advisor

The Company Known for Bringing Transparency to Retirement Expands to Financial Management

SAN DIEGO, CA--(Marketwire - Apr 26, 2011) - BrightScope® (, a leading provider of independent investment research and financial data, today announced the launch of BrightScope Advisor Pages™, a breakthrough way for people to discover, research, and select a financial advisor. Aggregating hard-to-discover but publically available information on advisors, BrightScope has created a free, easy to use database that is searchable from multiple dimensions right from its homepage.

"Never before has it been possible to learn so much about a single advisor," said BrightScope CEO, Mike Alfred. "Firm websites and LinkedIn pages don't tell you the things you need to know to make an informed decision, and the amount of time it would take the average person to obtain the information, involving an immense amount of various public records and sources, is endless."

People can only search government databases by providing an individual or company name, so they cannot use them to learn more about an unknown individual or firm. BrightScope Advisor Pages™ is a way to find the companies and professionals most suitable for specific financial needs, and a simple way to learn more about a current or recommended financial advisor. Aggregated, easily searchable information covers everything someone needs to make an informed decision, including location, qualifications, amount and types of assets under management, area of specialty, legal disputes, formal complaints and more.

As a leading financial data firm, already well-established in the retirement industry, BrightScope expands the company's leadership position beyond the 401k and retirement marketplaces with the launch of BrightScope Advisor Pages™ to bring unprecedented transparency to the broader wealth management sphere.

BrightScope obtains its data directly from publicly available sources, including required regulatory filings from the Securities Exchange Commission. Financial advisors can augment these primary sources by claiming their BrightScope Advisor Page™. By analyzing and interpreting this data, BrightScope now provides unparalleled insight into the financial management industry.

For more information about BrightScope Advisor Pages™ or to find a financial advisor, please visit

About BrightScope
BrightScope is a financial information company that brings transparency to opaque markets through independent research and analysis. Delivered through web-based software, BrightScope data drives better decision-making for individual investors, corporate plan sponsors, asset managers, broker-dealers, and financial advisors. The BrightScope Rating™, developed in partnership with leading independent 401k fiduciaries, reviews more than 200 unique data inputs per plan and calculates a single numerical score which defines plan quality at the company level. In April 2011, the company launched BrightScope Advisor Pages™, the first comprehensive and publicly available directory of financial advisors designed to help consumers discover information and conduct due diligence on wealth management professionals. BrightScope also markets a suite of data analytics software products to Fortune 1000 companies, asset managers, broker-dealers, financial advisors, and other market participants. Public ratings for more than 55,000 retirement plans as well as rating definitions, criteria and methodologies, and information on more than 450,000 financial advisors are available for free at

Contact Information

  • Katie Carlson
    Atomic PR for BrightScope
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